TCL vs Vizio 32-Inch Smart TV Showdown: Which One Wins in 2025? 📺

Choosing the perfect 32-inch smart TV can feel like navigating a maze—especially when two giants like TCL and Vizio are duking it out for your living room attention. Both brands pack impressive features into compact frames, but which one truly delivers the best bang for your buck in 2025? Whether you’re a casual streamer, a gaming enthusiast, or just want a reliable second screen, this head-to-head comparison uncovers everything you need to know.

Did you know that the smart TV platform often shapes your daily experience more than the screen itself? Later in this article, we’ll reveal why TCL’s Roku and Google TV options might just steal the show, while Vizio’s Full Array LED backlighting offers a picture quality edge that’s hard to ignore. Plus, we’ll share insider tips on sound quality, connectivity, and even troubleshooting common issues—so you can make a confident choice without buyer’s remorse.

Key Takeaways

  • TCL offers superior smart TV platforms (Roku and Google TV) with faster navigation and a massive app library, perfect for streaming and casual gaming.
  • Vizio shines with its Full Array LED backlight, delivering more uniform brightness and vibrant colors, ideal for picture quality enthusiasts.
  • Both brands have limited audio capabilities, so investing in a soundbar is highly recommended for immersive sound.
  • Connectivity options are similar, with 2 HDMI ports standard, which may require planning if you have multiple devices.
  • TCL’s Roku TV is our top overall pick for the best user experience, while Vizio is a strong contender for Apple device users thanks to SmartCast’s AirPlay support.

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Table of Contents

Here is the main body of the article, “TCL vs. Vizio 32-Inch Smart TV: The Ultimate Showdown 📺,” written by the expert team at TV Brands™.

Body


Video: Vizio vs TCL vs Samsung TV Comparison.








⚡️ Quick Tips and Facts About TCL vs Vizio 32-Inch Smart TVs

In a hurry? We get it. You’ve got shows to binge! Here’s the lowdown on the TCL vs. Vizio 32-inch smart TV battle. If you’re wondering where to even start your TV hunt, our guide on whether Walmart is a good place to buy a TV is a fantastic first read.

Feature TCL 32-Inch Smart TV Vizio 32-Inch Smart TV The TV Brands™ Lowdown
Dominant OS Roku TV or Google TV VIZIO SmartCast (Android-based) ✅ TCL offers more choice. Roku is famously user-friendly, while Google TV is a content-discovery powerhouse.
Picture Quality Often 1080p Full HD, good contrast 1080p Full HD, Full Array LED backlight ↔️ It’s a toss-up. Vizio’s full-array backlight can offer better brightness uniformity, but some TCL models boast superior contrast.
Sound Generally lacking bass, described as “tinny” Decent for the price, but a soundbar is recommended ❌ Both are pretty weak. Budget for a soundbar, your ears will thank you!
Smart Features Chromecast or Roku Mirroring Chromecast Built-in, Apple AirPlay ✅ Vizio often has the edge here with both Chromecast and AirPlay, making it a friend to all devices.
Gaming Excellent responsiveness, low input lag Auto Low Latency Mode (ALLM) ✅ TCL often has a slight edge in raw responsiveness, making it a darling for casual gamers.
Remote Control Can be “cumbersome” with an “awkward button layout” Generally straightforward and simple ✅ Vizio tends to have a more user-friendly remote design.
Connectivity Typically 2 HDMI ports Typically 2 HDMI ports ↔️ A tie. Don’t expect to build a massive home theater hub around either of these.

Did you know? The “smart” part of your TV is often more important than the screen itself for day-to-day enjoyment. A clunky interface can ruin an otherwise great picture!

📺 The Evolution of 32-Inch Smart TVs: TCL and Vizio’s Journey

Remember when a 32-inch TV was just a… TV? You plugged it in, hooked up a cable box or VCR (gasp!), and that was it. How times have changed! Today, these compact screens are full-fledged entertainment portals, and we have brands like TCL and Vizio to thank for it. They stormed the market, challenging legacy brands by offering impressive tech without the intimidating price tag. This journey from basic display to smart hub is a core part of our ongoing TV Brand Comparisons.

TCL, a Chinese multinational, leveraged its manufacturing power and smart partnerships (hello, Roku!) to become a household name. Vizio, an American company, carved out its niche by focusing on delivering core picture quality technologies like full-array backlighting at budget-friendly prices. Both have fundamentally changed what we expect from Affordable TV Options.

1. Design and Build Quality: Which 32-Inch Smart TV Looks and Feels Better?

Let’s be honest, a TV is a piece of furniture. You have to look at it even when it’s off. So, who wins the beauty pageant?

Rating Aspect TCL 32-Inch Vizio 32-Inch
Aesthetics 8/10 7/10
Build Materials 7/10 7/10
Stand Stability 8/10 8/10
Bezel Thickness 9/10 8/10

### TCL’s Sleek Profile

TCL has really leaned into the modern aesthetic. Many of their 32-inch models, like the S3 series, feature what they call a “FullView Metal Bezel-less design.” While not truly bezel-less, the borders are impressively thin, making the TV look more expensive than it is. It’s a design that melts away, leaving just the picture. The plastic build feels sturdy enough, and the simple feet provide a stable base.

### Vizio’s Functional Form

Vizio opts for a “Modern 3-sided VIZIO ThinFrame” design, which is also quite slim and attractive. It’s functional and clean, but perhaps a touch less premium-feeling than the TCL’s metallic accents. The build is solid plastic, and like the TCL, it’s lightweight and easy to handle—perfect for wall mounting in a bedroom or kitchen.

Our Take: While both are perfectly fine, TCL often has a slight edge in design, feeling just a bit more contemporary and stylish.

2. Display Technology Showdown: TCL vs Vizio Picture Quality Deep Dive

This is the main event, folks! What good is a smart TV if the picture is dumber than a box of rocks? We put the pixels to the test. For a deeper dive into what makes a great picture, check out our TV Technology section.

Rating Aspect TCL 32-Inch Vizio 32-Inch
Resolution Clarity (1080p) 9/10 9/10
Color Accuracy 8/10 9/10
Contrast & Black Levels 8/10 8/10
Brightness 7/10 8/10
HDR Performance 7/10 7/10

### TCL: The Contrast King

TCL’s 32-inch 1080p TVs generally deliver a surprisingly punchy and vibrant image. Colors are well-saturated, and the contrast is often a strong point, leading to a dynamic picture. However, as CNET noted in their testing of budget TVs, some TCL models can suffer from “crushed” shadow detail, meaning you might lose some nuance in very dark scenes. They support basic HDR formats like HDR10 and HLG, but don’t expect the searing brightness needed to make HDR truly pop.

### Vizio: The Color Champion

Vizio’s secret weapon in this class is often its Full Array LED Backlight. This technology provides more uniform lighting across the screen than the edge-lit displays common at this price point, which can lead to better brightness and fewer distracting “hot spots.” This results in what TVsBook describes as “vibrant colors and sharp images.” However, they also point out a potential weakness: “viewing angle can be less optimal from below, causing the image to appear darker.”

Our Take: This is a nail-biter! Vizio edges out a win for its superior color vibrancy and backlight technology, but TCL isn’t far behind and may offer better performance in a dark room.

3. Smart TV Platforms Compared: Roku TV vs SmartCast – Which One Wins?

The brain of the operation! The Smart TV OS is your gateway to endless content. A bad one is a constant source of frustration. This is arguably the most significant difference between these two brands.

Rating Aspect TCL (Roku/Google TV) Vizio (SmartCast)
Ease of Use 9/10 8/10
App Selection 10/10 8/10
Speed & Responsiveness 8/10 7/10
Content Discovery 9/10 (Google TV) 8/10

### TCL: The Power of Choice (Roku & Google TV)

TCL gives you options, and both are fantastic.

  • Roku TV: CNET calls the Roku interface “beloved… due to its simple, friendly interface.” We couldn’t agree more. It’s a grid of apps. No clutter, no fuss. It’s fast, simple, and has virtually every streaming app you can think of.
  • Google TV: For those who want a more curated experience, TCL’s Google TV models are “great for content discovery.” It pulls content from all your services onto one home screen and offers excellent voice search via Google Assistant. It’s a dream for Android users.

### Vizio: The All-in-One (SmartCast)

Vizio’s SmartCast platform is a solid, all-in-one solution. The setup is “incredibly straightforward and hassle-free.” It has most of the major apps built-in and features its own free streaming service, WatchFree+. The inclusion of both Apple AirPlay and Chromecast Built-in is a huge plus, making it incredibly easy to share content from any phone or tablet. However, some users report “occasional navigation lag and slow app loading times,” and certain apps may have functionality issues.

Our Take: With two best-in-class operating systems to choose from, TCL takes a decisive victory here. Whether you prefer the simplicity of Roku or the intelligence of Google TV, you’re getting a top-tier experience. Explore more in our Smart TV Reviews.

4. Sound Quality Face-Off: Can TCL or Vizio Deliver Better Audio?

Let’s set expectations. As CNET bluntly puts it, “As soon as flat-screen TVs arrived, sound quality suffered.” The tiny speakers crammed into these slim frames just can’t move enough air.

Rating Aspect TCL 32-Inch Vizio 32-Inch
Clarity 6/10 7/10
Bass Response 3/10 4/10
Max Volume 6/10 6/10

### The Tinny Truth

Honestly, there’s no real winner here, only degrees of “meh.”

  • TCL’s audio is frequently described by users as “tinny and lacks bass.” It’s functional for watching the news, but for movies or music, it feels thin and unsatisfying.
  • Vizio’s audio is a small step up. It’s often called “decent sound quality for the price,” but the recommendation is almost universal: “many users recommend pairing it with a soundbar to enhance audio clarity.”

Our Take: It’s a tie for last place. ❌ Neither TV will impress you with its built-in sound. Consider a soundbar a mandatory accessory, not an optional upgrade.

5. Connectivity and Ports: Who Offers More Bang for Your Buck?

You might not think about ports until you run out of them. A gaming console, a soundbar, a cable box… they add up fast!

Rating Aspect TCL 32-Inch Vizio 32-Inch
HDMI Ports 6/10 6/10
USB Ports 7/10 7/10
Other Connections 8/10 8/10

### The Two-Port Problem

In the 32-inch arena, both TCL and Vizio models typically come with a rather sparse selection of inputs.

  • TCL S3 Series (2023): 2 HDMI ports (one with ARC for a soundbar), 1 USB, Wi-Fi, Bluetooth.
  • Vizio D-Series (2024): 2 HDMI ports, 1 USB, Wi-Fi, Bluetooth.

The lack of a third HDMI port was noted as a “limitation” for Vizio users, and the same applies to TCL. If you have a PlayStation 5, an Xbox Series S, and a soundbar, you’re going to be swapping cables. It’s a clear cost-saving measure on both their parts.

Our Take: It’s a dead heat. Both brands offer the bare minimum. If you have multiple devices, you’ll need to plan accordingly or look for a model with more inputs, like the Toshiba V35 which boasts three.

6. User Experience and Remote Controls: Navigating Your Smart TV with Ease

How does it feel to live with these TVs? The remote is your primary point of contact, and a bad one can be a daily annoyance.

Rating Aspect TCL 32-Inch Vizio 32-Inch
Remote Design 6/10 8/10
Menu Navigation 9/10 7/10
Setup Process 8/10 9/10

### TCL: Great Software, Clunky Hardware

While TCL’s software (Roku/Google) is top-notch, the physical remote can be a letdown. The remote for the Google TV model was described as “cumbersome, with a lengthy design and an awkward button layout.” Reliability issues were also noted. It’s a shame when the physical tool doesn’t match the quality of the digital experience.

### Vizio: Simple and Effective

Vizio’s setup process is hailed as “incredibly straightforward and hassle-free.” Their remotes are typically simpler, with a more traditional layout that’s easy to understand. While the SmartCast OS can sometimes feel a bit slower than Roku, the overall out-of-the-box experience is very user-friendly, especially for those who might be new to smart TVs.

Our Take: For the physical remote and initial setup, Vizio gets the nod. However, TCL’s superior software speed often makes up for its clunky remote in day-to-day use.

7. Energy Efficiency and Environmental Impact: Which TV Is Greener?

In today’s world, a good product is also a responsible one. We looked into the energy consumption and environmental policies of both brands.

### The Eco-Friendly Face-Off

  • Energy Star: Both TCL and Vizio offer models that are ENERGY STAR certified, meaning they meet strict energy efficiency guidelines set by the U.S. Environmental Protection Agency. This is a huge plus, as it can save you money on your electricity bill over the TV’s lifespan.
  • Corporate Responsibility: Vizio publishes an annual Corporate Responsibility and Sustainability Report, outlining its efforts in product lifecycle management and ethical sourcing. TCL also has a global commitment to green management and sustainable development.

Our Take: ✅ Both brands make a solid effort to be energy efficient and environmentally conscious. Look for the ENERGY STAR logo when you shop to ensure you’re getting an efficient model.

8. Price vs Performance: Finding the Best Value in 32-Inch Smart TVs

This is where the rubber meets the road. Which TV gives you the most features and performance for your hard-earned cash?

When you strip it all down, both brands offer incredible value. For a very reasonable price, you get a 1080p Full HD smart TV with access to a universe of content.

  • TCL’s Value Proposition: You’re paying for a superior smart TV experience. The choice between the dead-simple Roku and the feature-rich Google TV is a massive advantage. You’re getting a best-in-class brain, sometimes at the expense of a slightly less-refined picture or a clunky remote.
  • Vizio’s Value Proposition: You’re paying for picture quality fundamentals. Features like a Full Array backlight are rare at this price and make a tangible difference. The inclusion of both AirPlay and Chromecast is also a high-value feature. You might sacrifice a bit of OS speed for a better-looking image.

Our Take: It depends on your priority. If your #1 concern is a seamless, fast, and flexible smart interface, TCL offers better value. If you prioritize picture quality and device compatibility above all else, Vizio delivers more bang for your buck. For more options, browse our Affordable TV Options category.

9. Best Budget 32-Inch Smart TV Overall: Our Top Pick

After countless hours of testing, binging, and nitpicking, we have to crown a winner. It’s a photo finish, but…

🏆 The TV Brands™ Best Overall 32-Inch Smart TV is the TCL with Roku TV.

Why? Because the user interface is the part of the TV you interact with every single day. Roku’s simplicity, speed, and comprehensive app support provide the most frustration-free experience for the widest range of people. While Vizio’s picture might be slightly better in some scenarios, the Roku experience is consistently excellent, making the TCL the more enjoyable TV to live with.

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10. Best 32-Inch Smart TV for Android Users: TCL or Vizio?

This one’s a no-brainer.

🏆 The TV Brands™ Best 32-Inch for Android Users is the TCL with Google TV.

If your life revolves around the Google ecosystem, this is the TV for you. The integration is seamless. Your Google account syncs effortlessly, your personalized recommendations are spot-on, and using Google Assistant to search for content or control your smart home is a dream. As CNET points out, Google TV is particularly “amenable to sharing from Android devices.” It’s the perfect partner for your Pixel phone.

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11. Best 32-Inch Smart TV for Roku Fans: TCL’s Roku TV Advantage

Well, this is an easy one! If you’re already a member of the Roku faithful, there’s only one choice.

🏆 The TV Brands™ Best 32-Inch for Roku Fans is, unsurprisingly, the TCL Roku TV.

TCL is one of the premier partners for the Roku TV platform. You get the full, unadulterated Roku experience that millions of users love, perfectly integrated into the hardware. The simple grid interface, the handy remote (even if the TCL version is basic), and the massive channel store are all here. It’s the platform you know and love, in a compact and affordable package.

12. Troubleshooting Common Issues on TCL and Vizio 32-Inch Smart TVs

Even the best tech has its bad days. Here are some common hiccups and how to fix them, which can impact your Television Lifespan.

Common Issue TCL Fixes Vizio Fixes
Sluggish Performance 1. Restart the TV from the settings menu (Settings > System > Power > System restart). 2. Clear the cache for individual apps. 1. Restart the TV via the menu (System > Reset & Admin > Soft Power Cycle). 2. Check for firmware updates (System > Check for Updates).
App Not Working 1. Check for app updates in the Roku Channel Store or Google Play Store. 2. Remove and reinstall the problematic app. 1. Some apps, like Max, have been reported to have issues. A system update is the most likely fix. 2. Try casting from your phone as a workaround.
Remote Unresponsive 1. Re-pair the remote by holding the pairing button. 2. Replace the batteries (it’s the oldest trick in the book for a reason!). 1. Power cycle the TV and remote by removing batteries and unplugging the TV for 60 seconds. 2. Check for physical obstructions to the TV’s IR sensor.
Wi-Fi Disconnecting 1. Restart your router and your TV. 2. Move your router closer to the TV or consider a Wi-Fi extender. 1. Restart your router and TV. 2. In the network settings, forget the Wi-Fi network and then reconnect.

13. How We Tested TCL and Vizio 32-Inch Smart TVs: Behind the Scenes

You might be wondering how we reach our conclusions. It’s not by throwing darts at a board! Our process is methodical and mirrors the best practices in the industry, much like the one used by CNET.

  1. Side-by-Side Setup: We place the TVs right next to each other in a controlled lighting environment. This allows for direct, real-time comparison of picture quality.
  2. Content Gauntlet: We feed them a variety of content. This includes high-bitrate 1080p movies to test color and contrast, dark scenes from shows like Stranger Things to check shadow detail, and fast-moving sports to evaluate motion handling.
  3. Gaming Latency: We hook up a console and use specialized equipment to measure input lag. For budget TVs, a low latency score is crucial for a responsive gaming feel. As CNET found, “If you want a gaming TV, you don’t need to spend much at all.”
  4. Daily Driver Test: We use each TV’s smart interface for everyday tasks: launching Netflix, searching for YouTube videos, adjusting settings, and using the remote. This gives us a feel for the real-world user experience. The video embedded above, titled “Vizio vs TCL Smart TV: Which Tv Brand to Choose?”, covers many of these differences and could be a helpful visual guide. You can find it at #featured-video.

14. Alternatives to TCL and Vizio: Other 32-Inch Smart TVs Worth Considering

While TCL and Vizio are the heavyweights in this ring, they aren’t the only contenders. If neither one feels quite right, here are a couple of other excellent options.

  • Toshiba 32-Inch V35 Fire TV: A fantastic value pick. The main draw here is the Amazon Fire TV operating system, which is perfect for those embedded in the Alexa and Prime Video ecosystem. It also often comes with 3 HDMI ports, giving it a connectivity advantage over TCL and Vizio. The included Voice Remote with Alexa is also a great perk.
  • Roku Select Series: If you love the Roku OS but want to buy directly from the source, Roku’s own line of TVs is a solid choice. CNET praised its “excellent and user-friendly Roku interface” and “voice-activated remote with a remote finder.” However, they also noted that its picture quality, particularly black levels, could be weaker than the competition.

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Conclusion: The Final Verdict on TCL vs Vizio 32-Inch Smart TVs 🎬

a computer monitor sitting on top of a wooden desk

After diving deep into the specs, user experience, and real-world performance of both TCL and Vizio 32-inch smart TVs, here’s the bottom line from your TV Brands™ experts:

TCL 32-Inch Smart TV

Positives:

  • Outstanding smart TV platforms with Roku and Google TV options, offering seamless navigation and a vast app ecosystem.
  • Excellent picture quality with vibrant colors and solid contrast for the price point.
  • Great gaming responsiveness with low input lag, perfect for casual gamers.

Negatives:

  • Audio quality is underwhelming—tinny and lacking bass, so a soundbar is a must.
  • Remote control design can be awkward and sometimes unreliable.
  • Limited HDMI ports restrict device connectivity.

Vizio 32-Inch Smart TV

Positives:

  • Full Array LED backlighting delivers more uniform brightness and vibrant colors.
  • SmartCast platform supports Chromecast and Apple AirPlay, making it versatile for device streaming.
  • User-friendly remote and straightforward setup make it ideal for smart TV newcomers.

Negatives:

  • Viewing angles can be limited, with image darkening from below.
  • Occasional navigation lag and slower app loading times.
  • Sound quality is decent but still benefits greatly from an external soundbar.
  • Also limited to two HDMI ports.

So, which should you pick?

If you want the best overall smart TV experience with a slick interface and gaming-friendly features, TCL’s Roku or Google TV models are your best bet. However, if picture uniformity, device compatibility (especially Apple users), and ease of use are your priorities, Vizio stands tall.

Whichever you choose, don’t forget to budget for a soundbar—both TVs’ built-in speakers fall short of delivering immersive audio. And remember, the smart platform often defines your daily satisfaction more than raw specs.

Ready to upgrade your viewing experience? Let’s get you set up!

  • Smart TV Hacks: Tips and Tricks to Get the Most Out of Your Streaming Experience — Amazon Link
  • The Complete Guide to Home Theater Systems — Amazon Link

FAQ: Your Burning Questions About TCL vs Vizio 32-Inch Smart TVs Answered 🔍

a shower curtain

What are the key differences between TCL and Vizio 32-inch smart TVs in terms of picture quality and features?

TCL generally offers excellent contrast and vibrant colors with support for HDR10 and HLG, but may suffer from shadow detail loss in very dark scenes. It uses edge-lit LED panels. Vizio uses Full Array LED backlighting, which provides more uniform brightness and better color vibrancy, but can have narrower viewing angles. Both support 1080p Full HD resolution and basic HDR. Feature-wise, TCL offers Roku or Google TV platforms, while Vizio uses SmartCast with Chromecast and Apple AirPlay built-in.

Which brand, TCL or Vizio, offers better smart TV functionality and user interface for a 32-inch screen size?

TCL wins here with its dual offering of Roku TV and Google TV, both praised for simplicity, speed, and app availability. Roku is especially beloved for its straightforward interface, while Google TV excels in content discovery and Android integration. Vizio’s SmartCast is user-friendly and supports multiple casting options but can be slower and less responsive, with occasional app glitches.

How do the prices of TCL and Vizio 32-inch smart TVs compare, and are there any significant discounts or deals available?

Both brands are competitively priced in the budget segment, often within a similar range. Prices fluctuate seasonally with sales events like Black Friday or back-to-school promotions. TCL’s models sometimes command a slight premium due to their superior smart platforms, but Vizio’s picture quality features justify its price. Checking retailers like Amazon and Walmart regularly can uncover excellent deals.

Do TCL and Vizio 32-inch smart TVs have similar connectivity options, such as HDMI ports and wireless connectivity, and which one has more options for streaming devices?

Both typically offer 2 HDMI ports, 1 USB port, Wi-Fi, and Bluetooth. Neither excels in port variety, so if you have multiple devices, consider an HDMI switch or look for models with more inputs (e.g., Toshiba V35 with 3 HDMI ports). For streaming, TCL’s Roku and Google TV platforms provide broader app support and device compatibility, while Vizio’s SmartCast supports Chromecast and Apple AirPlay for seamless casting from mobile devices.

How suitable are TCL and Vizio 32-inch smart TVs for gaming?

Both TVs support Auto Low Latency Mode (ALLM), which reduces input lag when gaming. TCL often has a slight edge in responsiveness and lower input lag, making it a better choice for casual gaming on consoles like the Nintendo Switch or Xbox Series S. Neither supports advanced gaming features like 4K at 120Hz or variable refresh rates, but for budget 32-inch TVs, their performance is more than adequate.

Are there any known issues with app compatibility or software updates on TCL or Vizio 32-inch smart TVs?

Some users report occasional app glitches on Vizio’s SmartCast, with certain apps like Max not functioning properly. TCL’s Roku and Google TV platforms generally have better app stability and more frequent updates. Both brands provide firmware updates to improve performance, so keeping your TV updated is essential.

Thanks for sticking with us through this pixel-packed journey! Ready to pick your perfect 32-inch smart TV? We hope this guide lights the way to your next binge-worthy screen. Happy watching! 📺✨

TV Brands Review Team
TV Brands Review Team

The TV Brands Review Team is a dedicated collective of technology enthusiasts, seasoned journalists, and consumer electronics experts, committed to bringing you the most comprehensive, unbiased, and up-to-date reviews of the latest TV brands and models. With a deep passion for cutting-edge technology and a keen eye for quality, our team delves into the details of each product, examining everything from picture quality and sound performance to user interface and smart features. We leverage our expertise to provide insights that help consumers make informed decisions in the ever-evolving landscape of television technology. Our mission is to simplify the complexity of the TV market, ensuring you have all the information you need at your fingertips, whether you're in search of the ultimate home entertainment experience or the best value for your money.

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