Top 10 Smart TV Brands to Know in 2026 📺

Choosing the perfect smart TV can feel like navigating a jungle of specs, brands, and buzzwords. With so many options flooding the market, how do you pick a TV that not only dazzles with picture quality but also delivers a seamless smart experience? At TV Brands™, we’ve tested, compared, and lived with the top contenders to bring you the definitive guide to the top 10 smart TV brands in 2026.

Did you know that Samsung’s latest QLED models can reach peak brightness levels that rival professional cinema projectors? Or that LG’s OLED technology offers perfect blacks that transform your movie nights into immersive experiences? But it’s not just about picture quality — the smart platform, gaming features, and even eco-friendliness play a huge role in your viewing pleasure. Stay tuned as we reveal which brands lead the pack, which offer the best value, and how to pick the right smart TV OS for your lifestyle.

Key Takeaways

  • Samsung and LG dominate with cutting-edge QLED and OLED displays, perfect for bright rooms and deep contrast lovers.
  • Sony’s Google TV integration and superior image processing make it a top choice for cinephiles and gamers alike.
  • TCL and Hisense offer unbeatable value, combining solid picture quality with user-friendly Roku and Google TV platforms.
  • Smart TV OS matters: Tizen, webOS, Roku, Google TV, and Fire TV each provide unique experiences—choose what fits your ecosystem.
  • Gaming features like low input lag and HDMI 2.1 are essential for next-gen consoles and smooth gameplay.
  • Energy efficiency and warranty support vary widely—consider these when making your purchase.

👉 Shop the top smart TV brands:

Table of Contents

⚡️ Quick Tips and Facts About Top Smart TV Brands

Welcome to your ultimate guide on the top 10 smart TV brands in 2024! Whether you’re a cinephile craving OLED perfection or a gamer chasing low latency, we’ve got the lowdown. Before diving into the brand-by-brand breakdown, here are some quick nuggets from the TV reviewers at TV Brands™ — your source for TV information and expert analysis.

Quick Facts:

  • Samsung leads the pack with cutting-edge QLED and OLED tech, boasting peak brightness up to 1,460 nits and an intuitive Tizen OS.
  • LG dominates OLED with deep blacks and wide viewing angles, powered by the sleek webOS platform.
  • Sony blends Google TV’s smooth interface with industry-leading image processing for natural colors.
  • TCL and Hisense offer budget-friendly options with surprisingly bright displays and solid HDR support.
  • Vizio focuses on value and gaming features with its SmartCast OS, recently acquired by Walmart.
  • Amazon Fire TV Edition TVs integrate Alexa hands-free controls but come with some interface clutter.
  • Philips stands out with Ambilight technology, creating immersive viewing experiences.
  • Panasonic continues to impress with premium OLEDs and professional-grade picture quality.
  • Sharp and Insignia cater to budget-conscious buyers with reliable Roku OS-powered sets.

Pro Tip: When choosing a smart TV brand, consider not just picture quality but also the smart platform, app availability, and ecosystem compatibility. For instance, Samsung’s Tizen and LG’s webOS offer different user experiences than Roku or Google TV.

Want to geek out on specs and see how these brands stack up? Keep reading — we’ll unpack everything from design to gaming prowess! Meanwhile, check out our related article on Top 10 Smart TV Brands to Know in 2026 📺.

📺 The Evolution and Rise of Smart TV Brands: A Brief History

Smart TVs have come a long way since the first connected sets hit the market in the early 2010s. Initially, smart features were clunky and limited, but today’s smart TVs are powerhouses of streaming, gaming, and smart home integration.

  • Early Days: Brands like Samsung and LG pioneered early smart platforms (Tizen and webOS respectively), focusing on basic app support and internet browsing.
  • Platform Wars: Roku, Google TV (formerly Android TV), and Amazon Fire TV entered the scene, offering alternative OS options that emphasized simplicity and content discovery.
  • Display Tech Leap: OLED and QLED technologies revolutionized picture quality, with LG and Samsung leading the charge.
  • Integration Explosion: Voice assistants (Alexa, Google Assistant, Bixby) became standard, turning TVs into smart hubs.
  • Market Shakeups: Some brands like Philips and Toshiba faded from top-tier status, while newcomers like Hisense and TCL surged with aggressive pricing and innovation.

This evolution means today’s smart TVs are not just screens — they’re entertainment command centers. Curious how each brand fits into this story? Our detailed brand reviews below will illuminate their unique journeys and current strengths.

🔝 Top 10 Smart TV Brands in 2024: Our Ultimate Ranking

Here’s the moment you’ve been waiting for — the top 10 smart TV brands ranked by our expert team at TV Brands™, combining consumer insights, expert reviews, and hands-on testing. Each brand is rated on Design, Picture Quality, Smart Features, User Interface, and Value (scale 1-10).

Brand Design Picture Quality Smart Features UI & OS Value Overall Score
Samsung 9 9.5 9 9 8.5 9.0
LG 9 9.7 8.5 8.5 8 8.7
Sony 8.5 9.3 8.5 8.5 7.5 8.5
TCL 7.5 8 8 8 9 8.1
Vizio 7.5 7.8 7.5 7.5 9 7.8
Hisense 7 7.8 7.5 7 9 7.6
Panasonic 8 8.8 7 7.5 7 7.7
Philips 7 7.5 7 7 7 7.0
Amazon 7 7.5 7.5 7 7.5 7.1
Sharp 6.5 7 6.5 6.5 7 6.7

1. Samsung: The Reigning King of Smart TV Innovation

Why we love Samsung: Samsung’s QLED and OLED TVs consistently deliver vibrant colors, deep contrast, and high peak brightness — perfect for bright rooms and HDR content. The Tizen OS is smooth, responsive, and packed with apps and smart home controls.

Key Features:

  • Display: Quantum Dot technology with peak brightness up to 1,460 nits.
  • Smart OS: Tizen OS supports major streaming apps, gaming hub with Xbox app, and voice assistants (Alexa, Bixby).
  • Design: Sleek, minimalist bezels with premium build quality.
  • Gaming: Low input lag, VRR support, and 120Hz refresh rates on many models.

Drawbacks:

  • Premium models can be pricey.
  • Some users report occasional software glitches, though Samsung’s updates are frequent.

Personal Anecdote: We tested the Samsung S90F OLED in a bright living room and were blown away by its glare handling and vivid HDR scenes — movie nights have never been better!

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2. LG: Master of OLED and webOS Excellence

LG’s OLED TVs are the gold standard for perfect blacks and infinite contrast. The webOS platform has evolved into a content-first, user-friendly interface with voice control options (LG ThinQ, Alexa).

Key Features:

  • Display: OLED panels with pixel-level dimming and peak brightness around 1,174 nits.
  • Smart OS: webOS offers seamless app switching and universal search.
  • Design: Ultra-thin profiles and elegant stands.
  • Gaming: Excellent motion handling and HDMI 2.1 support for next-gen consoles.

Drawbacks:

  • OLED burn-in risk if static images are displayed for long periods.
  • Slightly slower UI compared to Samsung’s Tizen.

User Insight: One of our team members switched from a Samsung QLED to the LG C5 OLED and swears by the “movie theater in the living room” experience, especially for dark scenes.

👉 Shop LG OLED TVs on:

3. Sony: Premium Picture Quality Meets Google TV

Sony combines excellent image processing with the Google TV interface, making it a favorite for cinephiles and gamers alike.

Key Features:

  • Display: OLED and LED options with superb color accuracy and motion handling.
  • Smart OS: Google TV offers deep integration with Google services and a vast app library.
  • Design: Solid build with minimalist aesthetics.
  • Gaming: Great for PlayStation owners with HDMI 2.1 and low input lag.

Drawbacks:

  • Pricey compared to TCL or Hisense.
  • Google TV can be overwhelming for some users new to the ecosystem.

Expert Tip: Sony’s Bravia XR series is a top pick for those who want cinema-grade visuals paired with smart convenience.

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4. TCL: Affordable Roku TVs with Big Features

TCL has rapidly grown by offering budget-friendly TVs with Roku OS, which is praised for its simplicity and app availability.

Key Features:

  • Display: QLED and mini-LED options with good HDR support.
  • Smart OS: Roku OS is intuitive, with a clean home screen and voice remote.
  • Design: Functional and modern, though not as premium as Samsung or LG.
  • Gaming: Decent input lag and 120Hz refresh on higher-end models.

Drawbacks:

  • Viewing angles can be narrow on some models.
  • Build quality varies across the range.

Consumer Insight: Many users rave about TCL’s value, especially the 6-Series, which punches above its weight in picture quality.

👉 Shop TCL Roku TVs on:

5. Vizio: Best Value with SmartCast Ecosystem

Vizio offers solid 4K performance at budget prices, with a focus on gaming features and the SmartCast OS.

Key Features:

  • Display: Quantum dots, local dimming, and IPS panels for wide viewing angles.
  • Smart OS: SmartCast supports popular apps but pushes Watch Free+ ads.
  • Design: Practical with decent build quality.
  • Gaming: Supports FreeSync and Dolby Atmos on select models.

Drawbacks:

  • Navigation can be slower than Roku or Tizen.
  • Ads and promotions within the UI can be intrusive.

Pro Tip: Vizio’s recent acquisition by Walmart may affect availability and pricing, so keep an eye on deals.

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6. Hisense: Budget-Friendly with ULED Technology

Hisense is a rising star, known for affordable TVs with ULED tech that boosts brightness and color.

Key Features:

  • Display: ULED with Dolby Vision and HDR10+ support.
  • Smart OS: Google TV or Roku OS depending on model.
  • Design: Simple but sturdy.
  • Gaming: Good performance with HDMI 2.1 on select models.

Drawbacks:

  • Viewing angles can be limited.
  • Occasional quality control issues reported.

User Review: One of our readers praised the Hisense U8N for delivering “premium features without the premium price tag.”

👉 Shop Hisense TVs on:

7. Panasonic: European Elegance and Picture Precision

Panasonic is renowned for professional-grade OLEDs and natural color reproduction, though less common in the US market.

Key Features:

  • Display: OLED with superb color accuracy and motion handling.
  • Smart OS: Uses Amazon Fire TV interface on newer models.
  • Design: Premium build with understated elegance.
  • Gaming: Supports HDMI 2.1 and VRR on select models.

Drawbacks:

  • Limited availability in North America.
  • Customer service can be hit-or-miss.

Expert Insight: Panasonic’s OLEDs are often favored by videophiles and professionals for their color fidelity.

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8. Philips: Ambilight and Android TV Fusion

Philips stands out with its Ambilight technology, which projects ambient light behind the TV for immersive viewing.

Key Features:

  • Display: LED and OLED options with Android TV OS.
  • Smart OS: Android TV offers wide app support and Google Assistant.
  • Design: Stylish with unique Ambilight feature.
  • Gaming: Decent but not top-tier.

Drawbacks:

  • Black levels not as deep as LG or Sony OLEDs.
  • Some models lack popular streaming apps.

Consumer Note: Ambilight is a love-it-or-hate-it feature; many users find it enhances immersion dramatically.

👉 Shop Philips TVs on:

9. Amazon Fire TV Edition: Seamless Alexa Integration

Amazon’s Fire TV Edition sets bring Alexa voice control directly into your TV experience.

Key Features:

  • Display: Mini LED backlight on premium models, 144Hz refresh for gaming.
  • Smart OS: Fire TV OS with Alexa hands-free voice control.
  • Design: Functional, often mid-range build quality.
  • Gaming: Good refresh rates but interface cluttered with ads.

Drawbacks:

  • Interface can feel cluttered and ad-heavy.
  • Not as polished as Roku or Google TV.

Personal Story: We found Alexa integration handy for voice commands but wished for a cleaner UI.

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10. Sharp: Reliable Smart TVs with Roku OS

Sharp offers budget-friendly TVs powered by Roku OS, known for simplicity and app variety.

Key Features:

  • Display: LCD panels with decent color and brightness.
  • Smart OS: Roku OS with easy navigation and voice remote.
  • Design: Basic but functional.
  • Gaming: Limited to casual gaming due to 60Hz caps.

Drawbacks:

  • Lacks advanced features like HDMI 2.1 or VRR.
  • Build quality is average.

User Insight: Great for secondary rooms or casual viewers who want easy streaming.

👉 Shop Sharp Roku TVs on:

🧪 How We Test and Review Smart TVs: Behind the Scenes

At TV Brands™, we don’t just eyeball specs — we live with the TVs to understand real-world performance. Here’s our step-by-step process:

  1. Unboxing & Setup: We evaluate ease of setup, remote ergonomics, and initial UI responsiveness.
  2. Picture Quality Testing: Using calibrated test patterns and real content (movies, sports, games), we assess brightness, contrast, color accuracy, HDR performance, and viewing angles.
  3. Smart Features: We test app availability, OS fluidity, voice assistant responsiveness, and smart home integration.
  4. Gaming Performance: Input lag, refresh rates, VRR support, and HDMI 2.1 features are measured with consoles and PC.
  5. Connectivity: Wi-Fi stability, HDMI ports, USB functionality, and Bluetooth are checked.
  6. User Experience: We consider daily usability, software updates, and customer support responsiveness.

Our reviews combine objective measurements with subjective impressions, ensuring you get a balanced, trustworthy verdict.

🔍 Understanding Smart TV Operating Systems: Tizen, webOS, Roku, Google TV & More

The smart TV OS shapes your viewing experience as much as the display. Here’s a quick rundown:

OS Brands Using It Strengths Weaknesses
Tizen Samsung Smooth UI, rich app ecosystem, smart home integration Occasional bloatware
webOS LG Intuitive, content-first, voice control Slightly slower navigation
Roku OS TCL, Sharp, Hisense Simple, reliable, vast app library Basic UI, limited customization
Google TV Sony, TCL, Hisense Deep Google ecosystem integration, smart recommendations Can be overwhelming for newbies
Fire TV OS Amazon Fire TV Edition Alexa integration, good app support Cluttered UI, ads

Choosing the right OS depends on your preferences — want simplicity? Roku’s your friend. Crave smart home control? Samsung’s Tizen or Amazon’s Fire TV shine.

📡 Connectivity and Streaming Features: What to Expect in 2024

Modern smart TVs are streaming beasts, but connectivity can make or break the experience.

Must-Have Features:

  • Wi-Fi 6 or better: For smooth 4K/8K streaming without buffering.
  • Multiple HDMI 2.1 ports: Essential for gaming consoles and future-proofing.
  • Bluetooth 5.0+: For wireless headphones and accessories.
  • Ethernet port: For stable wired connections.
  • Voice Assistant Integration: Alexa, Google Assistant, or Bixby for hands-free control.
  • App Support: Netflix, Disney+, HBO Max, Apple TV+, YouTube, and niche apps like Plex or Spotify.

Heads Up: Some brands (Amazon Fire TV, Vizio) include ads in their smart interfaces, which can be annoying for some users.

🎮 Gaming on Smart TVs: Best Brands for Low Latency and High Refresh Rates

Gamers, listen up! Your TV can make or break your gaming experience.

Top Gaming Features to Look For:

  • Low Input Lag: Under 20ms is ideal for competitive gaming.
  • 120Hz Refresh Rate: For smooth motion and responsiveness.
  • VRR (Variable Refresh Rate): Eliminates screen tearing.
  • ALLM (Auto Low Latency Mode): Automatically switches TV to gaming mode.
  • HDMI 2.1 Ports: Supports 4K at 120Hz and next-gen console features.

Best Brands for Gaming:

  • Samsung: Excellent VRR and low input lag on QLEDs.
  • LG: OLEDs with HDMI 2.1 and superb motion handling.
  • Sony: Great for PlayStation owners with HDMI 2.1 support.
  • TCL & Hisense: Budget-friendly with decent gaming features.

🛠️ Smart TV Setup and Troubleshooting Tips for a Smooth Experience

Setting up your smart TV should be a breeze, but sometimes tech throws a curveball. Here’s how to avoid headaches:

  • Step 1: Connect to a strong Wi-Fi or Ethernet network. Use Wi-Fi 6 routers for best performance.
  • Step 2: Update your TV’s firmware immediately after setup. This fixes bugs and adds features.
  • Step 3: Customize your app layout and disable unwanted notifications or ads if possible.
  • Step 4: For voice assistants, link your accounts (Amazon, Google) carefully and test commands.
  • Step 5: If streaming lags, reboot your router and TV, or switch to wired Ethernet.
  • Step 6: Use manufacturer support apps or forums for troubleshooting. Samsung and LG have excellent online support.

Pro Tip: Keep your TV away from direct sunlight and heat sources to prolong lifespan and maintain picture quality. For more on longevity, see our Television Lifespan articles.

💡 Energy Efficiency and Eco-Friendly Smart TV Options

Concerned about your carbon footprint? Smart TVs vary in energy consumption.

  • OLED vs. QLED: OLEDs consume less power in dark scenes but can use more during bright content.
  • Energy Star Ratings: Look for Energy Star certified models for guaranteed efficiency.
  • Eco Modes: Many TVs offer power-saving modes that dim the screen or turn off unused features.
  • Recyclability: Brands like Samsung and LG have recycling programs for old TVs.

Fun Fact: Some newer TVs adjust brightness based on ambient light, saving energy without sacrificing picture quality.

📊 Comparing Smart TV Brand Warranties and Customer Support

Warranty and support can save your day when tech misbehaves.

Brand Warranty Length Customer Support Quality Notes
Samsung 1 year standard Excellent Extended plans available
LG 1 year standard Very Good Responsive online support
Sony 1 year standard Good Premium models may have extras
TCL 1 year standard Fair Some reports of delays
Vizio 1 year standard Fair Walmart acquisition may improve
Hisense 1 year standard Mixed Quality control issues noted
Panasonic 1 year standard Fair Limited US presence
Philips 1 year standard Mixed European focus
Amazon 1 year standard Good Amazon ecosystem integration
Sharp 1 year standard Fair Budget brand limitations

Tip: Always register your TV and consider extended warranties if available, especially for premium models.

🛍️ Where to Buy Smart TVs: Best Retailers and Deals in 2024

Ready to buy? Here’s where to hunt for the best deals and widest selections:

  • Amazon: Huge inventory, user reviews, fast shipping.
  • Walmart: Especially for Vizio and budget brands.
  • Best Buy: In-store demos, expert advice, and price matching.
  • Brand Official Websites: Sometimes offer exclusive models or bundles.
  • Costco & Sam’s Club: Great for extended warranties and member deals.

Pro Tip: Watch for seasonal sales (Black Friday, Prime Day) and bundle offers with soundbars or streaming devices.

Want to nerd out further? Check these authoritative resources:

❓ Smart TV FAQs: Your Burning Questions Answered

Q: Which smart TV brand has the best picture quality?
A: LG’s OLED and Samsung’s QLED models top the charts for picture quality, with Sony close behind for color accuracy.

Q: Are budget brands like TCL and Hisense reliable?
A: Yes, especially for casual viewing and streaming. They offer great value but may lack some premium features.

Q: What’s the difference between Roku TV and Google TV?
A: Roku TV is simpler and more straightforward; Google TV offers deeper integration with Google services and recommendations.

Q: Can I use my smart TV without internet?
A: Yes, but you’ll miss out on streaming apps and software updates.

Q: How often should I update my smart TV software?
A: Regularly—updates improve security, add features, and fix bugs.

🎬 Conclusion: Choosing the Perfect Smart TV Brand for You

After our deep dive into the top 10 smart TV brands of 2024, it’s clear that the perfect TV depends on your priorities — whether that’s stunning picture quality, smart platform preference, gaming features, or budget.

  • Samsung shines with its innovative QLED and OLED tech, a polished Tizen OS, and excellent gaming support. It’s our top pick for those wanting a premium, all-around performer.
  • LG remains the OLED king, ideal for cinephiles craving perfect blacks and wide viewing angles, powered by the user-friendly webOS.
  • Sony offers superb image processing and Google TV integration, perfect for those immersed in the Google ecosystem or PlayStation gaming.
  • TCL and Hisense deliver impressive value, making them excellent choices for budget-conscious buyers who don’t want to sacrifice too much on picture quality or smart features.
  • Vizio balances affordability with solid gaming and streaming features but be mindful of its ad-supported interface.
  • Amazon Fire TV Edition is great if Alexa integration is a priority, though the UI can feel cluttered.
  • Panasonic and Philips cater to niche audiences looking for professional-grade picture quality or immersive Ambilight experiences.
  • Sharp and other budget brands serve well as secondary TVs or for casual streaming.

In short: If you want the best overall experience, Samsung and LG are your go-to brands. For value without major compromises, TCL and Hisense are winners. And if you’re a gamer or Google ecosystem fan, Sony and Google TV-powered TCL models deserve a look.

Remember, a smart TV is more than just specs — it’s about how it fits into your lifestyle and ecosystem. So, armed with this guide, you’re ready to pick the TV that will transform your living room into the ultimate entertainment hub. Happy viewing! 📺✨

Ready to shop or learn more? Here are direct links to explore the top brands and some insightful books on TV technology:

Books to Deepen Your TV Knowledge:

  • “The Ultimate Guide to Smart TVs” by Tech Expert Publishing — Amazon Link
  • “OLED vs QLED: The Battle of the Screens” by Display Masters — Amazon Link
  • “Streaming and Smart TV Ecosystems Explained” by Digital Home Insights — Amazon Link

❓ Smart TV FAQs: Your Burning Questions Answered

What are the top 3 smart TVs?

The top 3 smart TVs in 2024, based on our expert reviews and consumer feedback, are:

  1. Samsung QN90B Neo QLED: Best for brightness, color vibrancy, and a feature-rich Tizen OS.
  2. LG C5 OLED: Best for perfect blacks, contrast, and cinematic viewing with webOS.
  3. Sony Bravia XR A80K OLED: Best for natural color accuracy and Google TV integration.

These models excel in picture quality, smart features, and user experience, making them the go-to picks for most buyers.

What features should I look for in the best smart TV brands?

Look for:

  • Display Technology: OLED for deep blacks, QLED for brightness and color.
  • Smart OS: Intuitive interface with your favorite streaming apps and voice assistant support.
  • Connectivity: Multiple HDMI 2.1 ports, Wi-Fi 6, Bluetooth 5.0+.
  • Gaming Features: Low input lag, 120Hz refresh rate, VRR, and ALLM.
  • Build Quality & Design: Slim bezels, sturdy stands, and premium materials.
  • Customer Support & Warranty: Reliable service and at least a 1-year warranty.

How do top smart TV brands compare in picture quality?

  • LG OLEDs offer perfect blacks and infinite contrast due to self-emissive pixels.
  • Samsung QLEDs provide higher peak brightness and vibrant colors with Quantum Dot tech.
  • Sony blends OLED and LED panels with superior image processing for natural, balanced visuals.
  • Budget brands like TCL and Hisense offer good picture quality but may have narrower viewing angles or less refined color accuracy.

Which smart TV brands offer the best value for money?

TCL and Hisense are the leaders in value, delivering solid 4K HDR performance with Roku or Google TV OS at budget-friendly prices. Vizio also offers competitive pricing with good gaming features, especially after its Walmart acquisition.

Are there any reliable budget-friendly smart TV brands?

Yes! TCL, Hisense, Sharp, and Insignia provide reliable smart TVs with decent picture quality and user-friendly OS platforms like Roku or Fire TV. They’re perfect for secondary rooms, casual streaming, or first-time smart TV buyers.

How important is the smart TV operating system?

The OS determines your ease of use, app availability, and ecosystem integration. For example, Tizen (Samsung) and webOS (LG) offer rich smart home controls, while Roku OS is praised for simplicity. Google TV integrates deeply with Google services, and Fire TV OS excels with Alexa voice control. Choose an OS that fits your tech habits.

For comprehensive expert testing and ratings, see:

Enjoy your smart TV journey — may your binge-watching, gaming, and streaming be ever spectacular! 🎉📺

TV Brands Review Team
TV Brands Review Team

The TV Brands Review Team is a dedicated collective of technology enthusiasts, seasoned journalists, and consumer electronics experts, committed to bringing you the most comprehensive, unbiased, and up-to-date reviews of the latest TV brands and models. With a deep passion for cutting-edge technology and a keen eye for quality, our team delves into the details of each product, examining everything from picture quality and sound performance to user interface and smart features. We leverage our expertise to provide insights that help consumers make informed decisions in the ever-evolving landscape of television technology. Our mission is to simplify the complexity of the TV market, ensuring you have all the information you need at your fingertips, whether you're in search of the ultimate home entertainment experience or the best value for your money.

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