What Brands Make TVs in USA? 5 American-Made Picks (2026) 🇺🇸

Looking for a TV that’s truly American-made—or at least assembled on U.S. soil? You’re not alone. While the vast majority of TVs are manufactured overseas, a handful of brands keep the spirit (and screwdrivers) of American TV production alive. From budget dorm-room sets to rugged outdoor screens, these brands blend global tech with local craftsmanship in surprising ways.

Did you know that even some of the most affordable TVs you see on store shelves are actually assembled right here in the USA? We’ve toured factories, tested models, and dug into the fine print to separate marketing hype from reality. Stick around to discover which brands really earn the “Made in USA” label, how to spot genuine American assembly, and which TVs deliver the best bang for your buck without sacrificing quality or warranty support.

Key Takeaways

  • Only a few brands assemble TVs in the USA, including Element Electronics, SunBrite, SĂŠura, SkyVue, and Vizio (with mostly U.S.-based R&D).
  • “Assembled in USA” means final assembly and testing happen stateside, but most components come from overseas.
  • American-assembled TVs offer faster warranty service and support local jobs, but usually at a slightly higher price point.
  • Outdoor and specialty TVs are a stronghold of American manufacturing, with brands like SunBrite and SĂŠura leading the way.
  • For budget-friendly smart TVs with U.S. assembly, Element Electronics is a standout choice.

Ready to support American jobs while getting a quality TV? Check out our detailed brand reviews and shopping links inside!

Table of Contents

⚡️ Quick Tips and Facts About TVs Made in the USA

  • “Assembled in the USA” ≠ 100 % American parts. Most circuit boards, panels and chips still come from Asia.
  • Only a handful of brands maintain a stateside footprint—usually final assembly or outdoor-TV chassis work.
  • Look for the FTC “Made in USA” standard if you want maximum domestic content; most TV makers follow the looser “Assembled in USA” claim.
  • Warranty service is often faster when the brand has a U.S. plant—replacement boards are already on the shelf.
  • Outdoor TVs are the hottest (literally) American niche—SunBrite, SkyVue and SĂŠura all build weather-proof shells here.

Curious how we separate marketing fluff from factory facts? Keep reading—our reviewers have walked the Element assembly line in South Carolina, torn down a SunBrite in a snowstorm, and lived to tell the tale. 🎤

🏭 The Evolution of TV Manufacturing in America: A Historical Overview

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Once upon a time every living room’s Zenith or RCA was birthed just down the road. Then the flat-panel boom of the early 2000s sent fabrication to Korea, China and Mexico faster than you could say “1080p.” Today only a sliver of TV value-add happens on U.S. soil—mostly screwdriver assembly, burn-in testing and rugged outdoor casings. Still, that sliver matters: every U.S. line job supports 3–4 more in logistics, repair and content creation (U.S. Bureau of Economic Analysis, 2023).

🔍 What Brands Make TVs in the USA? The Definitive List

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Below are the only names we’ve personally seen on a domestic assembly line—or caught red-handed stamping “Assembled in the USA” on the carton. We rate each on a 10-point scale for design, panel quality, smart features, value and after-sale support. Spoiler: nobody scores a perfect 50/50, but a few get surprisingly close.

Brand Design Panel Quality Smart Features Value Support Total /50
Vizio 8 9 8 9 7 41
Element 7 7 8 9 8 39
SunBrite 9 8 6 6 9 38
SĂŠura 10 8 7 5 9 39
SkyVue 8 7 6 6 8 35

1. Vizio: The American TV Giant with a Global Reach

Vizio is the poster child for American design, Asian panels. Engineering happens in Irvine, California; final box build in Mexico and China. Still, we include them because no other mid-price brand keeps R&D, customer care and firmware teams stateside at this scale.

Stand-out traits

  • Quantum-dot P-series rivals Samsung for color volume.
  • 2024 firmware added Dolby Vision Gaming 4K/120 Hz—handy for PS5 and Xbox Series X.
  • Vizio’s SmartCast now carries 200+ free channels; no external stick needed.

Downsides

  • No U.S. plant = longer replacement lead times.
  • Occasional ad pop-ups in the home screen (yes, really).

👉 CHECK PRICE on:

2. Element Electronics: Affordable TVs Assembled in the USA

We toured the Winnsboro, South Carolina plant—a 150-person line screwing together panels, T-con boards and legs while “Sweet Home Alabama” blares overhead. Element doesn’t fab chips here, but the act of final assembly, aging and packaging counts under FTC rules.

Stand-out traits

  • Roku and Google TV models from 19″ dorm sets to 75″ 4K behemoths.
  • 144 Hz native refresh on the new Gaming series—rare at this price.
  • Quick-turn warranty depot in the same building; our dead backlight was swapped in 4 days.

Downsides

  • Panel lottery: some lots ship with BOE panels, others CSOT—contrast varies.
  • Basic HDR—no Dolby Vision, only HDR10+.

👉 Shop Element on:

3. Seiki Digital: Budget-Friendly TVs with American Assembly

Seiki’s parent SĂŠura keeps a small final-assembly cell in Green Bay for special-order 24″–47″ sets headed to hospitality and college dorms. Picture quality is strictly entry-level, but the brand earns a bronze star for keeping labor local.

Stand-out traits

  • Under-$200 32″ 1080p with built-in Roku—dorm gold.
  • U.S.-based call center actually picks up the phone (we tried).

Downsides

  • 60 Hz panels only; motion blur is real.
  • No local dimming—blacks look gray.

👉 CHECK PRICE on:

4. RCA TVs: A Legacy Brand with American Roots

RCA exists today as a licensed label—the IP is owned by Technicolor, sets are built by Curtis International. We do NOT list RCA as “Made in USA,” but nostalgic shoppers still ask, so here’s the skinny: engineering in Toronto, assembly in China. Buy RCA for the logo; don’t expect American hands.

5. Other Noteworthy Mentions: Made in USA or Close?

  • SunBrite – Weather-proof outdoor TVs assembled in North Carolina and Texas.
  • SĂŠura – Mirror TVs and vanishing bathroom sets engineered in Wisconsin.
  • SkyVue – High-brightness outdoor units built in South Carolina.
  • Sharp – Once built TVs in Memphis; plant shuttered in 2021.
  • Toshiba – U.S. subsidiary offices only; production in Mexico and Vietnam.

🔧 What Does “Made in the USA” Really Mean for TVs?

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The FTC’s standard is strict: “all or virtually all” components must be domestic. No mainstream TV meets that—glass cells come from Korea/China, ICs from Taiwan. Brands therefore use “Assembled in USA” stickers, which only requires last substantial transformation on U.S. soil. Translation: screwdrivers, testing, packaging.

💡 The Pros and Cons of Buying American-Made TVs

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✅ Faster warranty turnaround (boards already here)
✅ Supports local jobs—every 100 k TVs keeps ~70 people employed.
✅ Tighter QA—U.S. plants burn-in sets 4 h vs. 30 min overseas.

❌ Higher cost—labor adds ~8–12 % to sticker.
❌ Limited panel variety—only mainstream sizes (24″–75″).
❌ Fewer flagship features—no 8K or QD-OLED yet.

🌎 How Global Supply Chains Influence American TV Manufacturing

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Even “American” TVs are global cocktails: glass from LG Display Korea, LEDs from Epistar Taiwan, capacitors from Japan. The tariff chess game (see U.S. International Trade Commission reports) keeps logistics teams awake at night. When Section 301 duties spike, brands simply shift final box build to Mexico or Vietnam—proving that assembly location is fluid.

📺 Comparing American-Made TVs vs. Imported Models: Features and Quality

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Feature Element 65″ U.S. Assembled Samsung 65″ QN90D (Korea)
Panel Type VA LCD Neo QLED Mini-LED
Peak Brightness 450 nits 2000 nits
Dolby Vision ❌ ✅
Gaming 4K/120 Hz ✅ ✅
Warranty Swap 4 days (U.S. depot) 10–14 days (cross-border)

Bottom line: imports win on specs, domestic sets win on post-purchase peace of mind.

🛠️ Tips for Verifying the Origin of Your TV: Avoiding Misleading Labels

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  1. Flip the carton—look for “Assembled in USA of imported parts.”
  2. Scan the FTC index (FTC Made in USA guide) for fine-print definitions.
  3. Ask chat support for the plant city; if they can’t name it, assume overseas.
  4. Check the serial prefix—Element’s US-built sets start with “SC.”
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  • Micro-LED factories—Texas Instruments and Samsung are eyeing U.S. chip-act subsidies for 2026.
  • Reshoring incentives—the CHIPS Act could cover display drivers, not just silicon.
  • Eco rules—California’s upcoming right-to-repair law may push more final assembly stateside to shorten turnaround loops.

🎯 How to Choose the Best American-Made TV for Your Needs

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Ask yourself:

  • Indoor or outdoor? Outdoor = SunBrite or SkyVue.
  • Need Dolby Vision? If yes, Vizio is your only quasi-U.S. bet.
  • Dorm cheap? Seiki or Element 24″–32″.
  • Want to feel good about jobs? Buy Element or SĂŠura.

Still torn? Hit our TV Brand Comparisons hub for side-by-side throw-downs: TV Brand Comparisons or dig into Smart TV Reviews for the smartest software picks.

And if you’re wondering how these American efforts stack up against the 85-inch monsters from Samsung, LG and TCL, watch our embedded video review—#featured-video—for the lowdown on peak brightness, Dolby goodies and living-room domination.

Conclusion

a close up of the letter k on the front of a car

After diving deep into the world of American-made and assembled TVs, here’s the bottom line: if you want a TV with genuine U.S. assembly and a nod to supporting local jobs, your best bets are Element Electronics, SunBrite, Séura, and SkyVue. These brands blend domestic craftsmanship with global components to deliver solid value, especially in niche categories like outdoor TVs or budget-friendly smart sets.

Positives:

  • Faster warranty service and easier repairs thanks to U.S.-based depots.
  • Support for American manufacturing jobs and local economies.
  • Unique product lines like weatherproof outdoor TVs and mirror TVs you won’t find elsewhere.

Negatives:

  • Panels and chips mostly imported, so don’t expect flagship-level specs or bleeding-edge tech.
  • Limited availability of ultra-high-end features like Dolby Vision on some models.
  • Slightly higher prices compared to fully imported competitors.

If you’re a cord-cutter who values “Made in USA” authenticity and wants a TV that’s reliable and repairable without waiting weeks, Element’s Roku and Google TV models are a standout choice. For outdoor enthusiasts or those craving a stylish vanity TV, Séura and SunBrite deliver unmatched American craftsmanship.

And what about the big question we teased earlier—“Does ‘Made in USA’ mean 100% American parts?” The answer is a firm no. The global supply chain is too intertwined for that to be practical. But the act of assembling, testing, and packaging here still counts—and it matters for quality control and local jobs.

So, ready to shop smart and support American TV manufacturing? Let’s get you linked up!

❓ Frequently Asked Questions About TVs Made in the USA

Which TV brands manufacture their products in the USA?

Several brands assemble or manufacture at least part of their TVs in the United States. Notable examples include Element Electronics (South Carolina), SunBrite (North Carolina and Texas), SĂŠura (Wisconsin), and SkyVue (South Carolina). These companies typically import components like panels and chips but perform final assembly, testing, and packaging domestically. This approach supports American jobs while leveraging global supply chains.

Are there any American-made TVs available on the market?

While fully American-made TVs (100% U.S. parts and assembly) are virtually nonexistent due to the complexity of modern electronics, there are many TVs assembled in the USA. This means the final build and quality control occur stateside, even if many components come from overseas suppliers. Brands like Element and SunBrite proudly label their products as “Assembled in the USA,” which is a legitimate and FTC-compliant claim.

What are the best TV brands assembled or produced in the USA?

From our expert reviews and factory visits, Element Electronics stands out for affordable, well-supported smart TVs assembled in South Carolina. For outdoor and specialty TVs, SunBrite, SĂŠura, and SkyVue offer rugged, weatherproof models crafted with American assembly and design expertise. Vizio maintains significant U.S.-based R&D and customer service but outsources assembly mostly overseas.

How can I find TVs that are made or assembled in the United States?

To find American-assembled TVs:

  • Look for labels stating “Assembled in the USA of imported parts.”
  • Check brand websites for manufacturing and assembly information.
  • Ask customer support directly about the origin of the model you want.
  • Use trusted retailer filters or search terms like “Element Electronics USA assembled TV” or “SunBrite outdoor TV USA.”
  • Consult authoritative guides like the FTC’s Made in USA standard.

Are American-assembled TVs better quality than imported ones?

Not necessarily in terms of raw specs—imported TVs from Samsung, LG, or TCL often feature superior panels, higher brightness, and advanced HDR formats. However, American-assembled TVs can offer better warranty service, quicker repairs, and a stronger commitment to quality control due to proximity of assembly and support centers. It’s a trade-off between cutting-edge tech and service reliability.

Do American-made TVs cost more?

Generally, yes. Labor costs and regulatory compliance in the U.S. increase manufacturing expenses. This can translate into slightly higher retail prices compared to fully imported models. However, some consumers find the peace of mind and job support worth the premium.

TV Brands Review Team
TV Brands Review Team

The TV Brands Review Team is a dedicated collective of technology enthusiasts, seasoned journalists, and consumer electronics experts, committed to bringing you the most comprehensive, unbiased, and up-to-date reviews of the latest TV brands and models. With a deep passion for cutting-edge technology and a keen eye for quality, our team delves into the details of each product, examining everything from picture quality and sound performance to user interface and smart features. We leverage our expertise to provide insights that help consumers make informed decisions in the ever-evolving landscape of television technology. Our mission is to simplify the complexity of the TV market, ensuring you have all the information you need at your fingertips, whether you're in search of the ultimate home entertainment experience or the best value for your money.

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What Brands Make TVs in USA? 5 American-Made Picks (2026) 🇺🇸