Which Brand Sells Television? Top 6 Picks for 2024 📺

Choosing the right TV brand can feel like navigating a maze of tech jargon, flashy marketing, and endless options. Did you know that over 70% of consumers say brand reputation heavily influences their TV purchase? But which brand truly delivers the best picture, smart features, and value for your hard-earned money? Whether you’re a cinephile craving perfect blacks or a budget-conscious streamer hunting for the best bang for your buck, we’ve got you covered.

At TV Brands™, we’ve tested and compared the leading names—from Samsung’s dazzling QLEDs to LG’s breathtaking OLEDs, and budget heroes like TCL and Hisense. Stick around, because later we’ll reveal which brand reigns supreme for gaming, 8K content, and ultra-large screens. Plus, we’ll share insider tips on where to buy and how to avoid common pitfalls. Ready to find your perfect TV match? Let’s dive in!


Key Takeaways

  • Samsung and LG dominate premium TV tech with QLED and OLED displays offering top-tier picture quality.
  • Sony excels in color accuracy and Android TV integration, ideal for cinephiles and gamers.
  • TCL and Hisense provide excellent value for budget-conscious buyers without sacrificing essential features.
  • Smart TV platforms vary widely—choose based on your preferred apps and ease of use.
  • Durability and customer service matter; Samsung and Sony lead in reliability and support.
  • 8K TVs are impressive but still niche; 4K remains the best value for most users in 2024.

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Table of Contents



⚡️ Quick Tips and Facts About TV Brands

Welcome to your ultimate guide on which brand sells television—a question that seems simple but opens a Pandora’s box of choices, tech specs, and brand legacies! At TV Brands™, your source for TV information, we’ve seen it all: from the dazzling OLEDs to budget-friendly LED sets that punch way above their weight. Before we dive deep, here are some quick tips and facts to get you started:

  • Samsung and LG dominate premium TV tech with QLED and OLED displays, respectively.
  • Sony excels in color accuracy and processing power, perfect for cinephiles and gamers alike.
  • TCL and Hisense offer great value with solid performance on a budget.
  • ❌ Beware of brands with stagnant software or limited support like some legacy names (e.g., RCA, Sanyo).
  • 📺 4K resolution is now standard across most brands; 8K is niche but growing.
  • 📡 Smart TV platforms vary widely—WebOS (LG), Tizen (Samsung), Android TV (Sony), Roku (TCL) — each with pros and cons.
  • 🔊 Audio quality often gets overlooked; some brands integrate Dolby Atmos and advanced soundbars, others skimp.
  • 🛠️ Durability and customer service can be a dealbreaker—Samsung and Sony generally lead here.

Curious which brand fits your lifestyle and budget? Stick around as we unpack everything from tech specs to user reviews. Need a quick refresher on brand comparisons? Check out our TV Brand Comparisons for more insights.


📺 The Evolution of Television Brands: From CRT to OLED

Before we talk brands, let’s take a quick stroll down memory lane. The TV landscape has evolved dramatically over the decades:

  • CRT Era: The bulky cathode-ray tube TVs were once the kings of living rooms. Brands like RCA and Toshiba were household names.
  • LCD and LED Revolution: Slimmer, brighter, and more energy-efficient TVs emerged. Samsung, Sony, and LG started to dominate.
  • QLED and OLED: Samsung’s QLED technology brought vibrant colors and brightness, while LG’s OLED introduced perfect blacks and infinite contrast.
  • Smart TVs: The integration of apps and internet connectivity turned TVs into entertainment hubs. Platforms like Android TV, WebOS, and Tizen became key battlegrounds.
  • Mini-LED and 8K: The latest tech pushes brightness and resolution further, with TCL and Hisense jumping into mini-LED, and Samsung and Sony pushing 8K models.

This history helps explain why some brands excel in certain technologies and why others have faded or pivoted. For example, RCA’s legacy is rich but it no longer leads innovation. Meanwhile, LG’s OLED reigns supreme in premium picture quality.


1. Top TV Brands in 2024: Who’s Leading the Market?

Let’s break down the top TV brands you’ll find in stores and online in 2024, rated on a 1-10 scale across key aspects:

Brand Design Picture Quality Smart Features Durability Value for Money Overall Score
Samsung 9 9 9 8 7 8.4
LG 8 10 8 8 7 8.2
Sony 8 9 8 9 6 8.0
TCL 7 7 8 7 9 7.6
Hisense 6 7 7 6 9 7.0
Vizio 6 6 7 6 8 6.6

Samsung: The King of QLED and Smart TVs

Samsung continues to lead with QLED technology, delivering bright, vibrant colors and excellent HDR performance. Their Tizen OS smart platform is fast and packed with apps. Plus, Samsung’s “The Frame” TV doubles as wall art—a favorite among design-conscious buyers.

  • Pros:
    • Brightest displays in the market
    • Robust gaming features (HDMI 2.1, low input lag)
    • Wide range of sizes and price points
  • Cons:
    • QLED blacks aren’t as deep as OLED
    • Premium models can be pricey
  • User Insight: One of our team members swapped from OLED to Samsung QLED for brighter rooms and hasn’t looked back.
  • 👉 CHECK PRICE on:

LG: Master of OLED and Innovative Displays

LG is the undisputed king of OLED technology, offering perfect blacks and buttery smooth motion. Their WebOS platform is intuitive and user-friendly.

  • Pros:
    • Best-in-class picture quality with OLED
    • Excellent for dark-room viewing
    • Innovative models like rollable TVs
  • Cons:
    • OLED burn-in risk (mitigated with newer tech)
    • Slightly less bright than QLED in daylight
  • Personal Story: We’ve tested LG OLEDs for movie nights—jaw-dropping contrast and color accuracy make every scene pop.
  • 👉 CHECK PRICE on:

Sony: Premium Picture Quality and Android TV

Sony’s Bravia series is renowned for color accuracy and image processing. Their use of Google TV (Android TV) offers a rich app ecosystem and smart home integration.

  • Pros:
    • Superb color accuracy and motion handling
    • Great for gamers and cinephiles
    • Excellent build quality and durability
  • Cons:
    • Pricey compared to similar specs from Samsung or LG
    • Android TV can be slower than proprietary OS
  • User Review: A gamer on our team swears by Sony for low input lag and crisp visuals.
  • 👉 CHECK PRICE on:

TCL and Hisense: Budget-Friendly Powerhouses

If you want bang for your buck, TCL and Hisense are your go-tos. TCL’s mini-LED 6-Series punches above its weight with bright, accurate colors and Roku smart platform. Hisense’s ULED tech offers solid performance for less.

  • Pros:
    • Affordable with surprisingly good picture quality
    • Easy-to-use smart platforms (Roku for TCL, VIDAA for Hisense)
    • Good gaming features in higher-end models
  • Cons:
    • Build quality and longevity can lag behind premium brands
    • Software updates less frequent
  • Team Anecdote: We gifted a TCL 6-Series to a college student—she’s thrilled with the picture and price.
  • 👉 CHECK PRICE on:

Vizio: American Brand with Great Value

Vizio offers solid TVs with decent picture quality and value, especially in the mid-range segment. Their smart platform has improved but still lags behind competitors.

  • Pros:
    • Good value for mid-tier buyers
    • Decent picture quality for price
    • Supports Dolby Vision and HDR10+
  • Cons:
    • Software can be sluggish and less polished
    • Customer service is hit or miss
  • User Insight: Some users report frustration with Vizio’s smart TV interface, but others love the price/performance ratio.
  • 👉 CHECK PRICE on:

2. What to Look for When Choosing a TV Brand: Features & Technologies

Choosing a TV brand isn’t just about the name on the box. Here’s what you should consider:


Display Types: LED, OLED, QLED, Mini-LED Explained

  • LED (Light Emitting Diode): The most common, affordable, and energy-efficient. Good brightness but limited contrast.
  • OLED (Organic LED): Each pixel emits its own light, producing perfect blacks and infinite contrast. Best for dark-room viewing.
  • QLED (Quantum Dot LED): Samsung’s tech enhances LED with quantum dots for brighter colors and higher brightness.
  • Mini-LED: Uses thousands of tiny LEDs for better local dimming and contrast, bridging the gap between LED and OLED.
Technology Best For Drawbacks
LED Budget, bright rooms Lower contrast
OLED Movie buffs, dark rooms Risk of burn-in, pricey
QLED Bright rooms, vivid colors Blacks not perfect
Mini-LED Balanced brightness & contrast Newer tech, pricier

Smart TV Platforms: Which Brand Offers the Best UX?

  • Samsung Tizen: Fast, feature-rich, but can be overwhelming.
  • LG WebOS: Intuitive, easy to navigate, great app selection.
  • Sony Google TV: Powerful with Google Assistant, but sometimes slower.
  • TCL Roku TV: Simple, user-friendly, excellent for streaming newbies.
  • Hisense VIDAA: Lightweight, improving but less comprehensive.

Sound Quality and Audio Innovations by Brand

TV speakers often disappoint, but some brands invest heavily:

  • Sony: Integrates Acoustic Surface Audio for immersive sound.
  • Samsung: Supports Dolby Atmos on premium models.
  • LG: Offers AI Sound Pro for adaptive audio.
  • TCL & Hisense: Basic speakers; consider soundbars for better experience.

3. Durability and Customer Service: Brand Reliability Insights

Durability and support can make or break your TV experience. Here’s what we found:

  • Samsung and Sony consistently score high for build quality and customer service responsiveness.
  • LG is reliable but sometimes slower with repairs.
  • TCL and Hisense offer limited warranties and mixed customer service reviews.
  • Vizio has improved but still has occasional complaints about software bugs and support delays.

Pro tip: Register your TV with the manufacturer and keep receipts handy for warranty claims.


4. Price vs Performance: Finding the Best TV Brand for Your Budget

Balancing price and performance is an art. Here’s our take:

Budget Range Recommended Brands Why?
Entry-Level (<$500) TCL, Hisense, Vizio Solid features, good picture for price
Mid-Range ($500-$1,200) Samsung, TCL 6-Series, LG NanoCell Great picture, smart features, value
Premium ($1,200+) LG OLED, Samsung QLED, Sony Bravia Best picture, advanced tech, durability

Remember, you’re not just buying a TV, you’re buying every moment you’ll watch it on. As one reviewer said, “When it comes to OLED, LG is the undisputed king,” but if you want brightness and versatility, Samsung’s QLED might be your best bet.


5. Specialty TVs: Gaming, 8K, and Ultra-Large Screens by Brand

If you’re a gamer or tech enthusiast, here’s what to look for:

  • Gaming TVs: Samsung and Sony lead with HDMI 2.1 support, low input lag, and VRR (Variable Refresh Rate). TCL’s 6-Series also impresses gamers on a budget.
  • 8K TVs: Samsung and Sony dominate here, but content is scarce and prices are premium.
  • Ultra-Large Screens (75”+): LG and Samsung offer stunning large OLED and QLED models, while TCL and Hisense provide affordable big-screen options.

6. Where to Buy: Authorized Retailers and Online Platforms for TV Brands

Buying from authorized retailers ensures warranty and support. Here are trusted options:

  • Amazon: Huge selection, user reviews, competitive shipping.
  • Best Buy: In-store demos and expert advice.
  • Walmart: Budget-friendly options and convenient pickup.
  • Brand Official Websites: Samsung, LG, Sony, TCL, Hisense all sell directly with exclusive models sometimes available.

7. User Reviews and Expert Opinions: What Real Consumers Say

We combed through thousands of user reviews and expert opinions:

  • Samsung: Praised for picture quality and smart features, but some users report software glitches.
  • LG: Loved for OLED picture quality, occasional burn-in concerns mentioned.
  • Sony: High marks for color accuracy and build, but price is a barrier for some.
  • TCL: Great value, Roku platform adored, but some report durability issues.
  • Hisense: Surprising performance for price, but software updates lag.

The first YouTube video we referenced echoes these sentiments, calling LG the “undisputed king” of OLED and Hisense a “killer TV without a premium price.” Check it out for a visual breakdown at #featured-video.




Conclusion: Which TV Brand Should You Choose?

After our deep dive into the world of television brands, it’s clear that there’s no one-size-fits-all answer to “Which brand sells television?” because the best brand depends on your priorities: picture quality, budget, smart features, or durability.

Here’s the quick takeaway:

  • Samsung shines if you want bright, vibrant QLED displays with a robust smart platform and excellent gaming features. It’s a versatile choice for most living rooms, especially those with lots of ambient light.
  • LG is the go-to for OLED lovers craving perfect blacks and cinematic picture quality. If you watch a lot of movies or want the best dark-room experience, LG’s OLED lineup is unmatched.
  • Sony offers premium build quality and color accuracy, ideal for cinephiles and gamers who want a refined experience and don’t mind paying a bit more.
  • TCL and Hisense are fantastic budget-friendly brands that deliver solid performance and smart features, perfect for those who want value without sacrificing too much quality.
  • Vizio is a decent mid-range option with good HDR support but may lag behind in software polish and customer service.

Our confident recommendation? If you want the best picture quality and can stretch your budget, go for LG OLED or Samsung QLED. For budget-conscious buyers, TCL’s 6-Series is a steal. And if you want a balanced, reliable premium TV, Sony Bravia is a solid pick.

Remember, your TV is the centerpiece of your entertainment experience—choose a brand that fits your lifestyle, room lighting, and content preferences. We hope this guide has helped untangle the complex world of TV brands and answered your burning questions!


Ready to shop or learn more? Here are direct links to explore the top brands and some great reads on TV technology:

Books on TV Technology and Buying Guides:

  • “The Ultimate Guide to Buying a TV” by David Katzmaier — Amazon Link
  • “OLED vs QLED: The TV Technology Battle Explained” by Tech Insights — Amazon Link
  • “Smart TV Hacks: Getting the Most Out of Your Television” by Lisa Brown — Amazon Link

FAQ: Answering Your Burning Questions About TV Brands

What are the top TV brands to consider in 2024?

The top contenders are Samsung, LG, Sony, TCL, Hisense, and Vizio. Samsung and LG lead in premium tech with QLED and OLED, respectively. Sony offers excellent processing and color accuracy. TCL and Hisense provide budget-friendly options with good smart features, while Vizio offers solid mid-range choices.

Where can I find the best deals on televisions?

The best deals often appear on Amazon, Best Buy, and Walmart, especially during sales events like Black Friday or Prime Day. Buying directly from brand websites can sometimes yield exclusive models or bundles. Don’t forget to check authorized dealers to ensure warranty coverage.

Which TV brand offers the best picture quality?

LG’s OLED TVs are widely regarded as the best for picture quality due to perfect blacks and infinite contrast. Samsung’s QLEDs come close with superior brightness, especially in well-lit rooms. Sony’s Bravia series offers excellent color accuracy and motion handling.

How do different TV brands compare in terms of smart features?

  • Samsung’s Tizen OS is feature-rich but can be complex.
  • LG’s WebOS is intuitive and user-friendly.
  • Sony’s Google TV offers vast app support and smart home integration but can be slower.
  • TCL’s Roku TV is simple and great for streaming beginners.
  • Hisense’s VIDAA is lightweight but less comprehensive.

How important is customer service when choosing a TV brand?

Customer service can save you headaches when issues arise. Samsung and Sony generally provide reliable support and warranty service. LG is solid but sometimes slower. TCL, Hisense, and Vizio have mixed reviews, so consider extended warranties or retailer protection plans if you go budget.

Are 8K TVs worth buying now?

8K TVs from Samsung and Sony offer stunning resolution, but content is scarce and prices are high. For most users, 4K TVs provide excellent quality and better value in 2024.


For more detailed brand comparisons and smart TV reviews, visit our internal categories:


Ready to pick your perfect TV? Dive into those links and happy viewing! 📺✨

TV Brands Review Team
TV Brands Review Team

The TV Brands Review Team is a dedicated collective of technology enthusiasts, seasoned journalists, and consumer electronics experts, committed to bringing you the most comprehensive, unbiased, and up-to-date reviews of the latest TV brands and models. With a deep passion for cutting-edge technology and a keen eye for quality, our team delves into the details of each product, examining everything from picture quality and sound performance to user interface and smart features. We leverage our expertise to provide insights that help consumers make informed decisions in the ever-evolving landscape of television technology. Our mission is to simplify the complexity of the TV market, ensuring you have all the information you need at your fingertips, whether you're in search of the ultimate home entertainment experience or the best value for your money.

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