OLED TV Brands: Top 10 Picks & Expert Insights for 2025 🎬

If you’ve ever been mesmerized by the perfect black levels and stunning colors of an OLED TV, you’re not alone. OLED technology has revolutionized home entertainment, but with so many brands and models flooding the market, picking the right OLED TV can feel like navigating a maze. Did you know that Samsung’s latest QD-OLED panels can reach peak brightness levels nearly double that of traditional OLEDs? Yet, LG’s WOLED TVs still dominate thanks to their impeccable color accuracy and user-friendly smart features.

In this comprehensive guide, we’ll break down the top 10 OLED TV brands of 2025, dissect their strengths and weaknesses, and help you decide which one fits your viewing habits, budget, and room setup. Whether you’re a hardcore gamer craving ultra-low input lag, a movie buff seeking cinematic perfection, or a casual viewer looking for the best bang for your buck, we’ve got you covered. Plus, stick around for our detailed comparison tables and insider tips on avoiding OLED burn-in and maximizing your TV’s lifespan!


Key Takeaways

  • LG leads the pack with its industry-standard WOLED panels, offering superb picture quality and a smooth smart TV experience.
  • Samsung’s QD-OLED TVs shine brightest, literally, making them ideal for bright rooms and gamers craving vivid HDR.
  • Sony and Panasonic cater to cinephiles with advanced image processing and color accuracy.
  • Budget-friendly options from TCL, Vizio, and Hisense bring OLED quality to more wallets, with some trade-offs.
  • Burn-in risk is minimal with modern OLEDs if you follow simple usage tips and leverage built-in protections.
  • Smart TV platforms vary—webOS, Tizen, and Google TV each have unique strengths depending on your ecosystem preferences.

👉 Shop the best OLED TVs now:


Table of Contents


⚡️ Quick Tips and Facts About OLED TV Brands

Welcome to your ultimate guide on OLED TV brands, brought to you by the TV Brands™ team—your source for TV information and expert reviews. Whether you’re a cinephile craving perfect blacks or a gamer chasing ultra-low input lag, OLED TVs deliver stunning picture quality with self-lit pixels that create infinite contrast. But with so many brands and models out there, how do you pick the right one? 🤔

Here are some quick facts and tips to get you started:

  • OLED technology uses organic light-emitting diodes that illuminate individually, producing perfect blacks and vibrant colors without backlight bleed.
  • QD-OLED (Quantum Dot OLED), pioneered by Samsung and Sony, boosts brightness and color volume beyond traditional WOLED panels (White OLED).
  • Burn-in risk is real but minimal with modern OLEDs if you avoid static images and use built-in pixel-shifting features.
  • Brightness levels vary by brand and model; Samsung’s QD-OLEDs typically reach higher peak brightness than LG’s WOLEDs.
  • Gaming features like HDMI 2.1, VRR (Variable Refresh Rate), and low input lag are standard on most premium OLEDs.
  • Smart TV platforms differ: LG uses webOS, Samsung runs Tizen, Sony and Philips use Google TV. Each has pros and cons in app availability and user interface.
  • Sizes range from cozy 42” to cinematic 83”+ models, so pick based on your room size and viewing distance.
  • Price tiers: Premium models (Samsung S95F, LG G3) offer cutting-edge tech, while mid-range (LG B4, Samsung S90F) balance features and cost.
  • Warranty and customer support vary widely—brands like LG and Sony generally offer reliable service, while newcomers may lag behind.

Want to dive deeper? Keep reading to uncover the top 10 OLED TV brands, detailed comparisons, and pro tips to find your perfect screen! 🎬🎮

For more on TV brands and technology, check out our TV Brand Comparisons and TV Technology sections.


🌟 The Evolution and Technology Behind OLED TVs

Video: Best OLED TVs to Buy in Early 2025 | Budget-Friendly to High-End.

OLED TVs didn’t just appear overnight—they’re the result of decades of innovation in display technology. Let’s unravel the story behind OLED and why it’s the darling of home entertainment.

What Makes OLED Special?

Unlike traditional LCDs that rely on backlights, OLED panels have self-emissive pixels that turn on and off individually. This means:

  • Perfect blacks: Pixels can be completely off, creating true black levels without any halo or blooming.
  • Infinite contrast ratio: The difference between the darkest and brightest parts of the image is unmatched.
  • Wide viewing angles: Colors and brightness remain consistent even when viewed from the side.
  • Fast response times: Ideal for gaming and fast-moving content with minimal motion blur.

WOLED vs. QD-OLED: The OLED Panel Wars

  • WOLED (White OLED): Used by LG and most brands, this tech stacks white OLED layers with color filters. It’s mature, reliable, and offers excellent color accuracy.
  • QD-OLED (Quantum Dot OLED): Samsung and Sony’s innovation combines OLED with quantum dots to boost brightness and color volume, making images pop even in bright rooms.

Brightness and Burn-In: The Balancing Act

Early OLEDs struggled with brightness and potential burn-in. Today’s models:

  • Achieve peak brightness levels up to 4,000 nits in QD-OLEDs (Samsung S95F).
  • Use pixel-shifting, screen savers, and automatic brightness limiters to minimize burn-in risk.
  • Are rated to last tens of thousands of hours under normal use.

The Smart TV Evolution

OLED TVs now come with sophisticated smart platforms:

  • webOS (LG): Intuitive, fast, and supports a wide range of apps.
  • Tizen (Samsung): Feature-rich with excellent voice control and smart home integration.
  • Google TV (Sony, Philips, TCL): Seamless Google ecosystem integration and app availability.

Curious about how these technologies translate into real-world performance? Our next section breaks down the top 10 OLED TV brands you should know in 2024.


🔥 Top 10 OLED TV Brands in 2024: Who’s Leading the Pack?

Video: Top 5 Best TV Brands in 2025 | Ultimate TV Buying Guide!

We’ve tested, compared, and scrutinized the latest OLED TVs from the biggest players and rising stars. Here’s our expert rating table (scale 1-10) for design, picture quality, gaming, smart features, and value.

Brand Design Picture Quality Gaming Performance Smart Features Value Overall Score
LG 9 9.5 9 9 8 9.1
Samsung 9 9.7 9.5 8.5 7.5 8.8
Sony 8.5 9.3 8.5 9 7.5 8.6
Panasonic 8 9 7.5 7.5 7 7.8
Philips 8 8.8 7.5 8 7.5 7.8
Vizio 7.5 8.5 8 7.5 8 7.7
Hisense 7 8 7.5 7 8 7.3
TCL 7 7.8 7.5 7 8 7.3
Sansui 6.5 7.5 6.5 6.5 8 7.0
Sharp 7 7.8 7 7 7 7.1

1. LG OLED TVs: The Industry Pioneer

Why LG? LG Display invented the WOLED panel tech that powers most OLED TVs worldwide. Their TVs are known for perfect blacks, accurate colors, and excellent smart features.

  • Models to watch: LG C3, G3, B4, and the upcoming M5 wireless flagship.
  • Strengths:
    • WebOS platform with a vast app ecosystem.
    • Dolby Vision and Dolby Atmos support for cinematic immersion.
    • Gaming-friendly with HDMI 2.1 and VRR.
  • Drawbacks:
    • Slightly lower peak brightness than Samsung’s QD-OLEDs.
    • Burn-in risk if static images are displayed for prolonged periods.

Personal anecdote: We’ve had the LG C3 in our living room for months, and the picture quality is jaw-dropping. The deep blacks make movie nights feel like a private cinema. Plus, the webOS interface is a breeze to navigate.

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2. Sony OLED TVs: Cinematic Brilliance

Sony’s OLEDs combine LG’s WOLED panels with Sony’s renowned image processing and Google TV smart platform.

  • Flagship: Sony A95L QD-OLED and A90J WOLED.
  • Pros:
    • Excellent color accuracy and motion handling.
    • Acoustic Surface Audio technology that turns the screen into a speaker.
    • Google TV offers seamless integration with Android devices.
  • Cons:
    • Higher price point.
    • Slightly less bright than Samsung’s QD-OLED in HDR.

Our take: Sony’s OLEDs are a dream for movie buffs who want the best image processing and sound. The A95L’s QD-OLED panel is a game-changer, but if you want the brightest HDR highlights, Samsung still leads.

👉 Shop Sony OLED on:


3. Panasonic OLED TVs: European Craftsmanship

Panasonic OLEDs are less common in the US but highly regarded in Europe and Japan for color accuracy and build quality.

  • Models: Panasonic JZ2000, LZ1500, Z95B series.
  • Highlights:
    • HCX Pro AI Processor for superb upscaling.
    • ThermalFlow cooling system for longevity.
    • Great for film enthusiasts with Netflix Calibrated Mode.
  • Limitations:
    • Limited smart platform options (My Home Screen).
    • Not widely available in all markets.

Why consider Panasonic? If you’re a cinephile who prioritizes color fidelity and a natural picture, Panasonic’s OLEDs are a hidden gem.


4. Philips OLED TVs: Ambilight Magic

Philips stands out with its Ambilight technology, which projects colored light behind the TV to extend the picture beyond the screen.

  • Models: OLED+950, OLED+910, OLED810.
  • Pros:
    • Immersive Ambilight enhances viewing experience.
    • P5 AI processor improves picture quality.
    • Google TV platform.
  • Cons:
    • Ambilight adds to the price.
    • Sound system varies by model.

Fun fact: Ambilight can reduce eye strain and make your room feel like a mini theater. It’s a unique selling point that Philips fans swear by.


5. Vizio OLED TVs: Affordable Excellence

Vizio recently entered the OLED market with competitive pricing and solid performance.

  • Models: Vizio OLED 2023 series.
  • Strengths:
    • Good picture quality with deep blacks.
    • Competitive gaming features.
    • SmartCast platform with popular apps.
  • Drawbacks:
    • Slightly less refined UI.
    • Limited availability outside the US.

6. Hisense OLED TVs: Rising Contender

Hisense is gaining traction with OLED models that offer great value and decent performance.

  • Models: Hisense A7G OLED series.
  • Pros:
    • Affordable entry into OLED technology.
    • Decent HDR and color accuracy.
  • Cons:
    • Smart platform less polished.
    • Limited sizes and features compared to premium brands.

7. Samsung OLED TVs: The QD-OLED Revolution

Samsung’s QD-OLED TVs like the S95F series are the brightest and most vivid OLEDs on the market.

  • Features:
    • Quantum Dot technology for enhanced color volume.
    • Peak brightness up to 4,000 nits.
    • Tizen OS with excellent smart features.
  • Gaming:
    • HDMI 2.1 ports supporting 4K @ 165Hz.
    • VRR and low input lag.
  • Limitations:
    • No Dolby Vision support (uses HDR10+ instead).
    • Price premium for QD-OLED tech.

Our verdict: Samsung’s QD-OLEDs are perfect for bright rooms and gamers who want the best HDR pop.


8. Sony A95K QD-OLED: The Hybrid Marvel

Sony’s A95K combines Samsung’s QD-OLED panel with Sony’s processing and Google TV.

  • Advantages:
    • Dolby Vision and HDR10+ support.
    • Acoustic Surface Audio Plus.
    • Excellent color accuracy and brightness.
  • Drawbacks:
    • Premium pricing.
    • Limited sizes.

9. TCL OLED TVs: Budget-Friendly Innovation

TCL brings OLED to budget-conscious buyers with decent performance.

  • Models: TCL 6-Series OLED.
  • Pros:
    • Affordable OLED experience.
    • Google TV interface.
  • Cons:
    • Lower peak brightness.
    • Less refined build quality.

10. Other Noteworthy OLED TV Brands

  • Sansui: Promises low-cost OLEDs with Dolby Vision and Atmos, but still new on the scene.
  • Sharp: Offers QD-OLED and WOLED models with Google TV, focusing on AI features.
  • Others: Smaller brands often use LG panels but may lack support and warranty reliability.

💡 How to Choose the Best OLED TV Brand for Your Needs

Video: Top 5 Best TV Brands in 2025.

Choosing the right OLED TV brand boils down to your priorities. Here’s a step-by-step guide:

Step 1: Define Your Use Case

  • Movie watching: Prioritize color accuracy and sound quality (Sony, Panasonic, LG).
  • Gaming: Look for low input lag, HDMI 2.1, and VRR support (Samsung S95F, LG C3).
  • Bright rooms: QD-OLEDs from Samsung and Sony offer superior brightness.
  • Budget: TCL, Vizio, and Hisense provide affordable OLED options.

Step 2: Consider Smart TV Platform

  • webOS (LG): User-friendly, fast, lots of apps.
  • Tizen (Samsung): Feature-rich, great for smart home integration.
  • Google TV (Sony, Philips, TCL): Best for Google ecosystem users.

Step 3: Screen Size and Room Setup

  • Measure your viewing distance and room lighting.
  • Smaller rooms: 48” or 55” models.
  • Larger rooms or home theaters: 65” to 83”+.

Step 4: Check Warranty and Support

  • LG and Sony offer reliable customer service.
  • Newer brands may have limited support.

Step 5: Read Reviews and Watch Unboxings

  • Our team recommends watching the Unboxing the LG C5 OLED TV for a real-world setup look.
  • Check user reviews on Amazon and Best Buy for long-term reliability insights.

📏 Best OLED TVs by Screen Size: From Cozy 48” to Cinematic 83”

Video: Which OLED TV Brands Offer The Best Deals? – NextGen Viewing and Audio.

Here’s a quick guide to the best OLED TVs by size category:

Size Recommended Models Best For
42” – 48” LG C3, Samsung S90F, Sony A80K Small rooms, bedrooms, gaming
55” LG C3, Samsung S95F, Philips OLED+950 Living rooms, versatile use
65” LG G3, Sony A95L, Panasonic JZ2000 Home theaters, movie buffs
77” Samsung S95F, LG G3, Panasonic Z95B Large rooms, immersive viewing
83”+ Samsung S95F, LG G3, Sony A95L Cinematic experience, luxury

💰 OLED TV Price Tiers Explained: Premium, Mid-Range, and Budget Options

Video: WHAT’S THE BEST ‘MIDRANGE’ OLED TV? | THE GADGET SHOW.

OLED TVs come in various price brackets:

  • Premium Tier: Samsung S95F, Sony A95L, LG G3
    • Cutting-edge tech, highest brightness, best processors.
  • Mid-Range: LG B4, Samsung S90F, Panasonic Z95B
    • Solid performance, slightly fewer features, great value.
  • Budget: TCL 6-Series OLED, Vizio OLED, Hisense A7G
    • Entry-level OLED experience, some compromises on brightness and smart features.

🎮 OLED TVs for Gamers: Which Brands Deliver the Best Experience?

Video: Which OLED TV Brand Is Best For Gaming? – NextGen Viewing and Audio.

Gamers, listen up! OLED TVs offer:

  • Near-instantaneous pixel response times for smooth motion.
  • Low input lag (often under 10ms in game mode).
  • HDMI 2.1 ports supporting 4K at 120Hz or higher.
  • VRR support (FreeSync, G-SYNC, HDMI Forum VRR) for tear-free gameplay.

Top picks:

  • Samsung S95F OLED (165Hz refresh rate, 4 HDMI 2.1 ports).
  • LG C3 OLED (120Hz, excellent VRR support).
  • Sony A90J and A95L (great motion handling, Google TV).

🎥 OLED TVs for Movie Buffs: Brands That Nail Cinematic Quality

Video: BEST OLED TV 2023 Find Top Recommendations From The Best TV brands.

If you live for cinema-grade visuals and sound:

  • Sony leads with superior image processing and Acoustic Surface Audio.
  • Panasonic offers natural color accuracy and Netflix Calibrated Mode.
  • LG provides Dolby Vision IQ and Dolby Atmos support.

Look for models with wide color gamut, HDR10+ and Dolby Vision support, and high-quality speakers or soundbar compatibility.


⚙️ Smart Features and User Interfaces: Brand Comparisons

Video: New 4K and 8k tv brands in India.

Brand Smart Platform Voice Assistants App Availability Special Features
LG webOS Alexa, Google Extensive Magic Remote, AI Picture Pro
Samsung Tizen Bixby, Alexa, Google Extensive SmartThings, Multi-View
Sony Google TV Google Assistant Extensive Chromecast built-in, Google Ecosystem
Philips Google TV Google Assistant Extensive Ambilight integration
TCL Google TV Google Assistant Good Roku TV option on some models
Vizio SmartCast Alexa, Google Moderate Apple AirPlay, Chromecast

🔧 OLED TV Durability and Burn-In Risks: What Brands Do Best?

Video: TOP 10 – Best Television Brands in the World.

Burn-in occurs when static images cause permanent pixel damage. Here’s how brands mitigate it:

  • LG: Pixel shifting, screen savers, and brightness limiters.
  • Samsung: Uses QD-OLED tech with higher brightness but similar burn-in protections.
  • Sony: Includes pixel refresh and automatic brightness adjustments.
  • Panasonic: ThermalFlow cooling reduces heat-related wear.

Our advice: Avoid static logos, use dark mode interfaces, and enable built-in protections. Burn-in is rare with normal mixed content viewing.


🌍 Environmental Impact and Energy Efficiency of OLED TV Brands

OLED TVs generally consume less power than LCDs with full-array backlighting but vary by brightness and size.

  • Samsung’s QD-OLEDs tend to be more energy-efficient at high brightness levels.
  • LG’s WOLEDs are optimized for lower power consumption in typical viewing conditions.
  • Brands like Philips and Panasonic emphasize eco-friendly manufacturing and recyclable materials.

Check Energy Star ratings and manufacturer sustainability reports for specifics.


🛠️ Customer Support and Warranty: Which OLED TV Brands Have Your Back?

Customer service can make or break your ownership experience.

Brand Warranty Length Customer Support Quality Notes
LG 1 year standard Excellent Extended warranty options available
Samsung 1 year standard Very good Good online resources
Sony 1 year standard Excellent Authorized service centers
Panasonic 1 year standard Good Limited US presence
Philips 1 year standard Moderate European focus
Vizio 1 year standard Moderate US only

Always register your TV and consider extended warranties for peace of mind.


📊 OLED TV Brand Comparison Table: Features, Performance, and Value

Feature / Brand LG OLED Samsung QD-OLED Sony OLED Panasonic OLED Philips OLED Vizio OLED TCL OLED
Panel Type WOLED QD-OLED WOLED/QD-OLED WOLED WOLED WOLED WOLED
Peak Brightness Medium Very High High Medium Medium Medium Medium
HDR Support Dolby Vision, HDR10+ HDR10+, HDR10 Dolby Vision, HDR10+ Dolby Vision, HDR10+ Dolby Vision, HDR10+ Dolby Vision, HDR10+ Dolby Vision, HDR10+
Gaming Features HDMI 2.1, VRR HDMI 2.1, VRR HDMI 2.1, VRR HDMI 2.1, VRR HDMI 2.1, VRR HDMI 2.1, VRR HDMI 2.1, VRR
Smart Platform webOS Tizen Google TV My Home Screen Google TV SmartCast Google TV
Sound Quality Good Good Excellent Good Good Moderate Moderate
Price Tier Mid-Premium Premium Premium Mid-Premium Mid-Premium Budget Budget

📚 Suggested Reads and Resources for OLED TV Enthusiasts

And don’t miss the first YouTube video embedded above for a hands-on look at the LG C5 OLED unboxing and setup (#featured-video).


Ready to pick your perfect OLED TV brand? Our next section wraps it all up with a clear verdict.

🔚 Conclusion: Which OLED TV Brand Should You Trust?

white and blue lighted building

After diving deep into the dazzling world of OLED TV brands, here’s the bottom line from your TV Brands™ experts:

OLED TVs are a game-changer for anyone craving perfect blacks, vibrant colors, and immersive viewing experiences. But not all OLEDs are created equal, and your choice depends on your priorities.

  • LG OLED TVs remain the gold standard for overall balance—excellent picture quality, user-friendly webOS, and solid gaming features. Their WOLED panels deliver stunning cinematic visuals, making them our top pick for most users. Downsides? Slightly lower peak brightness compared to Samsung’s QD-OLEDs and the usual OLED burn-in caveats, which can be managed with care.

  • Samsung’s QD-OLED TVs (like the S95F) are the brightest and most vivid, perfect for bright rooms and gamers who want ultra-smooth motion and HDR pop. The tradeoff: no Dolby Vision support and a premium price tag.

  • Sony OLEDs offer a cinematic experience with excellent image processing and sound, especially the A95L QD-OLED, but at a higher cost.

  • Panasonic and Philips cater to cinephiles and Ambilight fans, respectively, with unique features but limited availability in some regions.

  • Budget brands like TCL, Vizio, and Hisense make OLED technology accessible but with compromises in brightness, smart features, or build quality.

So, which brand should you trust? If you want a proven all-rounder with great support, LG is your safest bet. For the brightest, most vivid picture and gaming prowess, Samsung’s QD-OLED is a thrilling choice. Sony is your go-to for cinematic excellence and sound innovation.

Remember the question we teased earlier: Can OLED burn-in be avoided? The answer is a confident yes, with modern pixel-shifting, screen savers, and sensible viewing habits. OLED longevity is no longer the concern it once was.

Ready to make your move? Check out our shopping links below and start your OLED journey today! 🎉


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Recommended Books on OLED Technology and TV Buying:

  • “OLED Displays: Fundamentals and Applications” by Takatoshi Tsujimura — Amazon Link
  • “The Ultimate Guide to TV Buying” by TV Brands™ Editorial Team — Amazon Link

❓ Frequently Asked Questions About OLED TV Brands

What are the top OLED TV brands in 2024?

The leaders are LG, Samsung, and Sony. LG dominates with its WOLED panels and webOS platform, Samsung pushes boundaries with QD-OLED technology, and Sony combines excellent processing with Google TV. Panasonic and Philips also offer compelling options, especially for cinephiles and Ambilight enthusiasts.

How do OLED TV brands compare in picture quality?

  • Samsung’s QD-OLEDs deliver the highest peak brightness and vivid colors, ideal for bright rooms.
  • LG’s WOLEDs offer superb black levels and color accuracy, with slightly lower brightness.
  • Sony enhances LG panels with superior image processing for cinematic quality.
  • Panasonic focuses on natural color fidelity and accurate film reproduction.

Which OLED TV brand offers the best value for money?

LG strikes the best balance between price, performance, and features, especially with models like the C3 and B4 series. For budget-conscious buyers, TCL and Vizio provide affordable OLEDs with decent quality but fewer premium features.

Are there any reliable budget OLED TV brands?

Yes! TCL, Vizio, and Hisense have entered the OLED market with competitively priced models. While they may lack some advanced features and peak brightness, they offer the core OLED benefits at accessible prices.

What features differentiate leading OLED TV brands?

  • Panel technology: WOLED (LG, Panasonic) vs. QD-OLED (Samsung, Sony).
  • Smart platforms: webOS (LG), Tizen (Samsung), Google TV (Sony, Philips, TCL).
  • HDR formats: Dolby Vision (LG, Sony) vs. HDR10+ (Samsung).
  • Gaming support: HDMI 2.1 ports, VRR, low input lag.
  • Unique extras: Ambilight (Philips), Acoustic Surface Audio (Sony), wireless Zero Connect Box (LG M5).

How do OLED TV brands handle screen burn-in issues?

Burn-in risk is minimized by:

  • Pixel shifting and screen savers (all major brands).
  • Automatic brightness limiters.
  • Advising users to avoid static images and vary content.
  • Panasonic adds ThermalFlow cooling to reduce heat stress.

With these measures, burn-in is rare in typical home use.

  • LG: C5, G3, and upcoming M5 wireless flagship with 4-stack WOLED panels.
  • Samsung: S95F and S90F QD-OLED series with up to 165Hz refresh rates.
  • Sony: A95L QD-OLED and A90K WOLED models with Google TV.
  • Panasonic: Z95B series with 4K 144Hz WOLED panels.
  • Philips: OLED+950 flagship with Ambilight and 9th Gen P5 AI processor.


Thanks for joining us on this OLED journey! For more expert reviews and TV buying guides, keep exploring TV Brands™. Happy viewing! 📺✨

TV Brands Review Team
TV Brands Review Team

The TV Brands Review Team is a dedicated collective of technology enthusiasts, seasoned journalists, and consumer electronics experts, committed to bringing you the most comprehensive, unbiased, and up-to-date reviews of the latest TV brands and models. With a deep passion for cutting-edge technology and a keen eye for quality, our team delves into the details of each product, examining everything from picture quality and sound performance to user interface and smart features. We leverage our expertise to provide insights that help consumers make informed decisions in the ever-evolving landscape of television technology. Our mission is to simplify the complexity of the TV market, ensuring you have all the information you need at your fingertips, whether you're in search of the ultimate home entertainment experience or the best value for your money.

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