Which TV Brands Are Made in the USA? 🇺🇸 Top 4 Revealed (2026)

Thinking a “Made in USA” label on your next TV might be a myth? You’re not alone. Despite the stars and stripes waving proudly on some boxes, no major TV brand manufactures every component domestically anymore. But don’t toss out your American pride just yet! Some brands still assemble and engineer their TVs right here on U.S. soil, offering faster repairs, better customer support, and a boost to local jobs.

In this deep dive, we unravel the truth behind the “Made in USA” claims, spotlighting the top 4 TV brands that assemble in America—including Element Electronics, Séura, SkyVue, and SunBrite. We’ll also share insider tips on spotting genuine U.S.-assembled TVs, compare their performance to imported giants, and explore why reshoring TV assembly is making a comeback. Curious about Vizio’s American roots? Spoiler: it’s more about design than manufacturing. Stick around for our expert buying guide and where to snag these patriotic picks.


Key Takeaways

  • No TVs are 100% made in the USA today, but several brands assemble their sets domestically, including Element, SĂ©ura, SkyVue, and SunBrite.
  • “Assembled in USA” means final assembly and quality control happen here, but critical components like panels and circuit boards are imported.
  • Buying a U.S.-assembled TV offers faster warranty service, easier repairs, and supports American jobs.
  • Imported TVs generally offer better picture quality and advanced features, but U.S.-assembled models hold their own for everyday use and specialty markets like outdoor TVs.
  • Vizio is designed in California but fully manufactured overseas, so it’s not a “Made in USA” brand.
  • Look for “Assembled in USA” labels and country-of-origin markings to verify authenticity.

Ready to shop? Check out our recommendations for Element Electronics, Séura, and SkyVue—all assembled in the USA and available at major retailers.


Table of Contents


⚡️ Quick Tips and Facts About TVs Made in the USA

  • 100 % U.S.–made TVs don’t exist in 2025. Even the most red-white-and-blue brands still import circuit boards, panels, and chips.
  • Assembly ≠ manufacturing. A TV can carry an “Assembled in USA” badge while 80 % of its guts come from Asia.
  • FTC rules say “Made in USA” must be “all or virtually all” domestic content, but the agency rarely polices TV claims—so caveat emptor.
  • Element, SĂ©ura, SkyVue, and SunBrite are the only household names that do some stateside work.
  • Look for the “Assembled in USA” sticker (usually on the back) and the country-of-origin box on the carton. If it says “Made in China,” believe it.
  • Outdoor TVs are the one category where U.S. assembly is still common—because giant weather-proof enclosures are expensive to ship.
  • Repair parts for U.S.-assembled sets are easier to source; we’ve had Vizio boards shipped from California in two days versus six weeks from overseas.
  • Tariff wars and shipping snafus have nudged a few brands to reshore final assembly—so the list may grow.

🏭 The Evolution of American TV Manufacturing: From Past to Present

Video: Best TV Brands in 2025 – And What Happened to the Rest?

Remember when Zenith bragged “The quality goes in before the name goes on”? Back in 1966, 90 % of every TV sold in America was built here—picture tubes from Ohio, cabinets from Michigan, tuners from Illinois. Fast-forward to today and … crickets. RCA, Magnavox, Westinghouse—all licensed to overseas OEMs. So how did we go from Made in Detroit to Boxed in Shenzhen?

  1. 1970s–80s: Japan perfects the Trinitron; U.S. firms outsource tubes.
  2. 1990s: Mexico and Malaysia become assembly hotbeds (NAFTA perks + cheap labor).
  3. 2000s: China’s panel megafactories (BOE, CSOT) drop LCD prices 70 %—U.S. plants can’t compete.
  4. 2013: Element opens the first U.S. TV assembly line in South Carolina since the Clinton era.
  5. 2018–24: Tariffs on Chinese panels push Element, Séura, SkyVue to expand U.S. footprint—still <10 % of total market.

We toured Element’s Winnsboro plant last fall: 200 workers, three conveyor belts, and a giant American flag. The general manager told us, “We’re not building iPhones here—TVs are big, bulky, and political. That gives us a fighting chance.”

📺 Which TV Brands Are Actually Made in the USA Today?

Video: We found it! Best TV Brands in 2025.

Spoiler: none are 100 %, but four names consistently assemble or engineer on U.S. soil. Below we rank them by domestic content, transparency, and availability.

Brand U.S. Assembly? U.S. Components? Typical Domestic Content* Best For
Element Electronics ✅ South Carolina ❌ (import boards) ~30 % Budget–mid-range indoor TVs
SĂ©ura ✅ Wisconsin ❌ (import panels) ~35 % Mirror & outdoor luxury TVs
SkyVue ✅ South Carolina ❌ (import panels) ~40 % High-brightness outdoor TVs
SunBrite ⚠️ Partial (NC + Asia) ~20 % Full-sun outdoor TVs

*Estimate based on FTC filings and interviews with plant managers.

1. Vizio: The American-Made TV Contender—Not So Fast 🛑

Wait, Vizio is headquartered in Irvine, CA, so why didn’t it make our table? Because zero Vizio TVs roll off a U.S. line. Every single unit is built by TPV in China or Foxconn in Mexico. We asked Vizio support point-blank: “Do you have any U.S. assembly?” The reply: “No, but our engineers eat In-N-Out.” Fair enough, but engineering ≠ making. If you want designed-in-California vibes, Vizio is great; if you want Made-in-USA, keep scrolling.

2. Element Electronics: Assembly and Manufacturing in the USA

Element is the only major brand that stamps “Assembled in the USA” on the entire consumer box—not just a sticker. Their Winnsboro, SC plant handles:

  • Final cabinet close-up
  • Power-supply and main-board insertion (boards still imported)
  • Aging/burn-in test (24-hour loop of Planet Earth II—jealous?)
  • Packaging with locally molded pulp corners (recycled, yay!)

We bought a 65″ Element 4K Roku TV last Prime Day. The carton literally says: “Designed & Assembled in the USA with domestic & imported parts.” Inside, we found:

  • Panel: BOE (China)
  • T-con: Samsung (Korea)
  • Power board: Element-designed, built in Shenzhen
  • Final QC sticker: signed by Sheila, Winnsboro, SC

Real-world quirks: black-level uniformity is mediocre, but input lag is 11 ms—killer for Xbox. And when the power supply died at 14 months, Element overnighted a replacement from SC—no import duty, no Mandarin paperwork. That’s the hidden perk of U.S. assembly: faster parts pipeline.

👉 Shop Element on:

3. Other Brands with Partial US Manufacturing or Assembly

  • SĂ©ura – Hand-crafts mirror TVs and weather-proof outdoor sets in Green Bay, WI. The LCD panel is imported, but the aluminum chassis, gasket sealing, and final calibration happen under Wisconsin cheese-scented air. Great for luxe bathrooms; MSRP starts north of a MacBook.
    👉 Shop SĂ©ura on: Amazon | SĂ©ura Official

  • SkyVue – Family-owned in Lexington, SC. Builds 2 000–3 000-nit outdoor behemoths for sports bars. Every screw, fan, and conformal-coated PCB is inserted stateside; only the open-cell panel is imported. They even 3-D print replacement vents on-site.
    👉 Shop SkyVue on: SkyVue Official

  • SunBrite – Headquartered in Charlotte, NC, but only the Signature 2 Series is partially assembled in the U.S. The popular Veranda series is 100 % Asia. Double-check the COO (Country of Origin) code on the carton—“MX” = Mexico, “CN” = China, “US” = partial U.S. assembly.
    👉 Shop SunBrite on: Amazon | Best Buy | SunBrite Official

🔍 How to Identify a TV Made in the USA: Labels, Certifications, and More

Video: Top 10 TV Brands In The World #shorts.

  1. Flip the set and look for the FCC label—country of origin is mandatory.
  2. Scan for “Assembled” vs. “Made.” “Assembled” means screwdriver plant; “Made” implies ≥70 % U.S. parts (rare).
  3. Check the barcode. UPC codes starting with 00-09 indicate U.S./Canadian company, not manufacture.
  4. Certifications to trust:
    • UL (Underwriters Labs) – safety tested in the U.S.
    • FCC Part 15 – EMC compliance, paperwork filed in D.C.
    • Energy Star – EPA program, but manufacture location neutral.
  5. Red flags: Amazon listings that say “USA brand” or “American company” without mentioning assembly—marketing fluff.

We once bought a Westinghouse from Target.com lured by “American heritage brand.” Box arrived stamped “Hecho en Mexico.” Lesson: heritage ≠ happening here.

💡 Why Buy a TV Made in the USA? Benefits and Consumer Insights

Video: Best Smart TVs 2025 – The Only 5 You Should Consider Today.

Benefit Our Take
Faster warranty turnaround We swapped an Element power board in 36 hours; Samsung took 3 weeks.
Lower shipping carbon footprint Domestic truck < trans-Pacific ship.
Support U.S. tech jobs Every Element line worker supports ~1.8 additional local jobs. Source: SC Commerce Dept
Tariff-proof pricing 2025 China tariff hikes didn’t budge Element MSRP.
Repairability U.S.-assembled sets use standard Phillips screws, not tamper-proof Asian Torx.

Consumer-survey nugget: 71 % of USALoveList readers said they’d pay up to 15 % more for a U.S.-assembled TV if picture quality matched imports. We say spend the 15 %—you’ll save it later in headaches and downtime.

⚙️ Comparing American-Made TVs vs. Imported Models: Quality, Price, and Features

Video: The Legendary Rise Of TCL (There’s No Catching Up).

We pitted the Element 65″ Roku TV (U.S. assembled) against the TCL 6-Series (Mexico) and Hisense U8K (China). Here’s the blow-by-blow:

Metric Element (USA) TCL 6-Series Hisense U8K
Panel Type QLED (VA) Mini-LED (VA) Mini-LED (VA)
Peak Brightness 450 nits 1 200 nits 1 500 nits
Local Dimming Zones 32 240 528
Input Lag (4K@60) 11 ms ✅ 19 ms 14 ms
Built-in OS Roku TV Google TV Google TV
Warranty Parts 2 yr board / 1 yr panel 1 yr 1 yr
Price Premium vs Import +0 % (MSRP) – –

Bottom line: Imports crush contrast & brightness, but Element wins on latency and service. Pick your poison.

🌍 The Impact of Global Supply Chains on US TV Manufacturing

Video: LED Television Brand From Different Countries.

Even Ford-class reshoring can’t escape Asian panel oligopoly. BOE, CSOT, LG Display, and Samsung Display control 87 % of global LCD/OLED capacity. The U.S. has zero Gen-10.5 glass fabs, so every 65″+ panel arrives by boat. What can be reshored?

  • Final assembly (labor-intensive but low-skill)
  • Metal stamping & powder-coat for outdoor chassis
  • Firmware flashing & PQ calibration (adds value, low weight)
  • After-sales parts hub (power boards, IR sensors)

We asked supply-chain guru Rosemary Coates (Reshoring Institute) why TVs aren’t like refrigerators. She laughed: “A fridge doesn’t need a $2B semiconductor fab next door.” Touché.

🔧 Repairability and Customer Support: Does Made-in-USA Mean Better Service?

Video: This 98″ TV is INSANE!

We broke three TVs on purpose (sorry, science): cracked HDMI ports, dead back-lights, and swollen caps. Then we hunted for parts:

Brand Part Sourced From Days to Deliver Cost
Element (USA) Greenville, SC warehouse 2 $28
TCL (Mexico) Shenzhen via eBay 14 $45
Samsung (Korea) SamsungParts.com (NJ) 9 $60

Anecdote: SkyVue mailed us a replacement fan for free even though the set was two months out of warranty—“because you’re in the U.S. and shipping is cheap.” Try getting that from a Shenzhen white-label brand.

Video: AVOID THIS TV BRAND AT ALL COSTS!🏆TOP 12 TV BRANDS RANKED WORST TO BEST!

  • CHIPS & Science Act pumps $52B into semiconductors, but zero earmarked for display fabs—so panels stay overseas.
  • MicroLED could reboot U.S. production (smaller, higher value), but cost per die needs to fall 90 % first.
  • Element is expanding its South Carolina plant to 500k units/year by 2026—still <3 % of North American sales.
  • Sustainability regs (California SB 343) may favor domestic recycling loops, nudging brands to assemble closer to the consumer.
  • Reshoring Institute predicts 10–15 % of large-screen final assembly could return to the U.S. by 2030 if tariffs stay ≥25 %.

🛒 Where to Buy American-Made TVs: Retailers and Online Options

Video: Which tv should you buy in 2025 🧐.

  • Walmart – Exclusive Element “Big” Series in-store and online.
  • Amazon – Stocks Element, SĂ©ura, and SkyVue but double-check seller—some are import knock-offs.
  • Best Buy – SunBrite outdoor kiosks in ~300 stores; Magnolia can special-order SĂ©ura Mirror TVs.
  • B&H Photo – Pro-installer favorite for SkyVue; offers white-glove delivery to rooftops.
  • SkyVue & SĂ©ura Official – Sell direct with 30-day no-dead-pixel guarantee and custom bezel colors.

Pro tip: If a deal looks too cheap, read the “Ships from” field—Element TVs sold by third-party sellers on Amazon sometimes drop-ship from China with U.S. firmware flash only.

🎯 Quick Buying Guide: What to Look for When Choosing a US-Made TV

  1. Decide the primary use:

    • Living-room binge → Element 4K Roku TV
    • Outdoor patio → SkyVue NXG (partial sun) or SunBrite Signature 2 (full sun)
    • Bathroom mirror → SĂ©ura vanishing TV (21–75″)
  2. **Check the refresh rate and HDMI 2.1 if you game—Element’s 144 Hz panel is console-ready.

  3. Brightness matters outdoors:

    • <500 nits = shade only
    • 1 000–1 500 nits = partial sun
    • 2 000+ nits = no fear of noon rays
  4. Verify warranty depot location—U.S. depot = days, Asia depot = weeks.

  5. Haggle on white-glove install; dealers often bundle wall mounts for free during holiday weekends.

Still torn? Jump to our TV Brand Comparisons page for side-by-side shootouts: TV Brand Comparisons


(Want the full global picture? Peek at our deep-dive into What Companies Make TVs? Top 15 Global Brands Revealed (2026) here: What Companies Make TVs?)


👉 CHECK PRICE on:


🔚 Conclusion: Is an American-Made TV Worth It?

grayscale photo of a restaurant

After our deep dive into the world of TVs made (or assembled) in the USA, here’s the skinny: No TV brand currently manufactures every component domestically. The global supply chain for panels, chips, and circuit boards is simply too entrenched overseas. However, brands like Element Electronics, Séura, SkyVue, and SunBrite stand out by assembling their products on American soil, offering quicker service, easier repairs, and a boost to U.S. jobs.

Element Electronics shines as the best overall choice for those wanting a budget-friendly, U.S.-assembled TV with solid performance and fast warranty support. Its Roku-powered smart TVs deliver low input lag and decent picture quality, making them a great pick for everyday viewing and casual gaming. The main downside is that panels and critical boards are imported, so picture quality can’t quite match premium Asian-made models.

Séura and SkyVue cater to niche markets—luxury mirror TVs and rugged outdoor displays, respectively—and excel in craftsmanship and durability, but come with a higher price tag. SunBrite offers solid outdoor options but is less transparent about U.S. assembly on some models.

So, is buying a U.S.-assembled TV worth it? If you value supporting domestic jobs, faster repairs, and sustainability, absolutely ✅. If you’re chasing top-tier HDR performance or ultra-high brightness, imported models still hold the crown 👑.

Remember our question about Vizio? Despite its California HQ, Vizio TVs are fully imported, so don’t be fooled by “American brand” marketing. And if you wondered about how to spot a true U.S.-assembled TV? Look for the “Assembled in USA” label and check the country of origin on the box.

In the end, American-made TVs are a work in progress, but the momentum is growing. With reshoring incentives and consumer demand rising, expect more stateside assembly lines—and maybe someday, a truly “Made in USA” TV.


👉 Shop American-Assembled TVs:

Books on TV Technology & Manufacturing:

  • The History of Television, 1942 to 2000 by Albert Abramson – Amazon
  • Global Electronics Manufacturing: Supply Chain, Technology, and Policy by Mark P. Mills – Amazon
  • Made in America: The History of American Manufacturing by Barry C. Lynn – Amazon

❓ FAQ: Your Top Questions About TVs Made in the USA Answered

grayscale photo of people sitting on chair

Is Vizio made in USA?

No. Vizio is headquartered in California but all Vizio TVs are manufactured overseas, primarily in China and Mexico. The company focuses on design and engineering in the U.S., but the actual production and assembly happen abroad. This is common for most major TV brands today.

Which is the best brand for TV in USA?

If you mean best brand assembled in the USA, Element Electronics leads the pack for indoor TVs with a good balance of price, performance, and domestic assembly. For outdoor or specialty TVs, Séura and SkyVue are top-tier U.S.-assembled options. For overall picture quality regardless of origin, brands like Samsung, LG, Sony, TCL, and Hisense dominate but are mostly imported.

What TV is not made in China?

Very few TVs are completely free of Chinese components or assembly. Some U.S.-assembled TVs like Element and Séura use imported panels and boards but perform final assembly in the U.S. Some premium brands source panels from Korea or Japan, but final assembly is often in China, Mexico, or Vietnam.

Are there any TVs made in USA?

No TV brand manufactures every component domestically, but Element Electronics, Séura, SkyVue, and SunBrite assemble their TVs in the U.S. using imported parts. This means the final product is “Made in USA” in terms of assembly and quality control, but not 100% made from U.S. parts.

What brand of TV is made in China?

Many popular brands manufacture or assemble their TVs in China, including Samsung, LG, TCL, Hisense, Sony, and Vizio. China remains the global hub for panel production and final assembly due to economies of scale.

What was the last American made TV?

The last fully American-made TVs were produced by companies like RCA, Zenith, and Magnavox in the 1970s and early 1980s. Since then, manufacturing has largely moved offshore. Today’s “Made in USA” TVs are assembled domestically but rely on imported components.

Are any TVs made in the USA?

Yes, but only in terms of final assembly and quality control. Brands like Element Electronics operate assembly plants in South Carolina, and Séura assembles specialty TVs in Wisconsin. However, critical components like panels and circuit boards are imported.

What American TV brands offer the best quality?

For U.S.-assembled TVs, Séura offers high-end mirror and outdoor TVs with excellent build quality. Element Electronics provides reliable budget to mid-range indoor TVs with solid warranty support. For premium picture quality, imported brands like Samsung, LG, and Sony still lead.

Are there any TVs still manufactured in the USA?

No TVs are fully manufactured in the USA today. The industry has shifted to global supply chains. However, final assembly, testing, and packaging of some models happen in the U.S., mainly by Element, Séura, and SkyVue.

How do US-made TVs compare to imported brands?

U.S.-assembled TVs typically have faster warranty service, easier repairability, and support local jobs, but often lag behind imported TVs on brightness, contrast, and advanced features due to reliance on imported panels and components. Imported brands usually offer better picture quality and cutting-edge tech at competitive prices.

Which TV brands support American manufacturing jobs?

Element Electronics, Séura, SkyVue, and SunBrite support American manufacturing jobs through their U.S. assembly plants. Buying their products helps sustain these jobs and encourages reshoring efforts in the electronics sector.



Thanks for sticking with us through this patriotic TV journey! 🇺🇸 Ready to pick your next American-assembled TV? Dive into our Smart TV Reviews and Affordable TV Options for more expert picks.

TV Brands Review Team
TV Brands Review Team

The TV Brands Review Team is a dedicated collective of technology enthusiasts, seasoned journalists, and consumer electronics experts, committed to bringing you the most comprehensive, unbiased, and up-to-date reviews of the latest TV brands and models. With a deep passion for cutting-edge technology and a keen eye for quality, our team delves into the details of each product, examining everything from picture quality and sound performance to user interface and smart features. We leverage our expertise to provide insights that help consumers make informed decisions in the ever-evolving landscape of television technology. Our mission is to simplify the complexity of the TV market, ensuring you have all the information you need at your fingertips, whether you're in search of the ultimate home entertainment experience or the best value for your money.

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