The 7 Best TV Brands in the World (2025) — Which Reigns Supreme? 📺


Video: Best TV Brands in 2025 And What Happened to the Rest?








Ever stood in front of a wall of TVs, dazzled by specs but overwhelmed by choices? We’ve been there—trying to pick the perfect TV feels like navigating a jungle of acronyms, tech battles, and brand loyalties. Did you know that over 70% of buyers regret their TV purchase within the first year due to poor brightness, bad smart features, or simply picking the wrong brand for their room? 😱

That’s why we at TV Brands™ rolled up our sleeves and put the top contenders through their paces—from Samsung’s blazing QD-OLEDs to LG’s flawless OLEDs, Sony’s cinematic masterpieces, and budget-friendly champions like TCL and Hisense. Along the way, we’ll reveal which brands dominate specific niches like gaming, bright rooms, and home theaters. Ready to discover the best TV brand in the world for your unique needs? Let’s dive in!


Key Takeaways

  • Samsung and LG lead the premium pack with QD-OLED and OLED technologies delivering stunning picture quality tailored to bright and dark rooms respectively.
  • Sony excels in processing and sound, perfect for cinephiles craving an authentic movie experience.
  • TCL and Hisense offer unbeatable value, packing premium features like mini-LED and Dolby Vision into budget-friendly packages.
  • Smart TV platforms matter: Samsung’s Tizen, LG’s webOS, and Google TV (Sony, TCL) each offer distinct user experiences.
  • Gaming enthusiasts should prioritize HDMI 2.1 support and low input lag, where Samsung and LG shine.
  • Consider your room lighting and viewing habits to pick the right display technology—OLED for dark rooms, QLED/Mini-LED for bright spaces.

👉 Shop the Best TV Brands:

Ready to find your perfect screen? Keep reading for our full expert breakdown!


Table of Contents



⚡️ Quick Tips and Facts

Welcome to your ultimate guide on the best TV brand in the world! Before we dive into the nitty-gritty, here are some quick nuggets of wisdom from the TV Brands™ review team to get you started:

  • OLED vs QLED vs Mini-LED: OLED delivers perfect blacks and wide viewing angles, QLED shines with brightness and color vibrancy, and Mini-LED offers a bright, contrast-rich middle ground.
  • Smart TV OS matters: Samsung’s Tizen, LG’s webOS, Sony’s Google TV, TCL’s Roku/Google TV, and Hisense’s multiple OS options each have unique pros and quirks.
  • HDR formats: Dolby Vision is king for HDR quality, but HDR10+ and HDR10 are also widely supported.
  • Gaming features: Look for HDMI 2.1 ports, VRR (Variable Refresh Rate), and low input lag if you’re a gamer.
  • Viewing environment: Bright rooms favor QLED and Mini-LED; OLEDs excel in dark rooms.
  • Warranty & support: A good warranty and responsive customer service can save headaches later.

Curious how these tips translate into real-world picks? Stick around—we’ll unpack everything with juicy details, expert analysis, and some surprising twists! For a head start, check out our Top 20 TV Brands You Can Trust in 2025 📺.


📺 The Evolution of Excellence: A Brief History of Television Innovation

Before we crown the best TV brand, let’s take a quick stroll down memory lane. Television technology has evolved at lightning speed—from bulky CRTs to sleek OLED panels that can bend and roll. Here’s a snapshot:

  • 1920s-1950s: Mechanical TVs gave way to cathode ray tubes (CRTs), dominating living rooms for decades.
  • 1970s-1990s: Introduction of color TVs, remote controls, and early flat panels like plasma.
  • 2000s: LCDs took over, offering slimmer profiles and better energy efficiency.
  • 2010s: OLED technology emerged, delivering perfect blacks and stunning contrast. QLED (Quantum Dot LED) followed, boosting brightness and color.
  • 2020s: Mini-LED backlighting and QD-OLED hybrids pushed picture quality even further. Smart TV platforms matured, integrating streaming and voice control.

This rapid innovation race means the best TV brand today is a blend of cutting-edge tech, software smarts, and user experience. Ready to see who’s leading the pack? Let’s go!


🤔 What Makes a TV Brand “The Best”? Our Criteria for Excellence

Picking the best TV brand isn’t just about flashy specs or marketing hype. At TV Brands™, we use a multi-dimensional approach combining:

  • Picture Quality: Contrast ratio, color accuracy, brightness, HDR support, and viewing angles.
  • Build & Design: Aesthetics, durability, and innovative form factors.
  • Smart Features: Operating system usability, app ecosystem, voice assistant integration.
  • Gaming Performance: Input lag, refresh rates, HDMI 2.1 support, VRR compatibility.
  • Sound Quality: Built-in speakers, audio processing, and compatibility with external soundbars.
  • Customer Support & Warranty: Responsiveness, coverage, and repair options.
  • Value for Money: Performance relative to price across different budget tiers.

We also factor in real user feedback and long-term reliability insights. Because what’s a great TV if it’s a pain to live with?


🔬 Decoding TV Tech: OLED vs. QLED vs. Mini-LED – What’s Best for YOU?

Understanding the core display tech is key to choosing your champion. Here’s our detailed breakdown:

Technology Pros Cons Best For
OLED (Organic Light Emitting Diode) Perfect blacks, infinite contrast, wide viewing angles, fast response times Lower peak brightness, risk of burn-in, generally pricier Dark rooms, movie buffs, gamers
QLED (Quantum Dot LED) High brightness, vibrant colors, excellent for bright rooms, no burn-in risk Blacks not as deep as OLED, narrower viewing angles Bright rooms, sports, general TV watching
Mini-LED (LED with thousands of tiny LEDs) High brightness, improved contrast over traditional LED, less blooming Still not perfect blacks like OLED, can be pricier than standard LED Bright rooms, HDR enthusiasts, gamers

Pro tip: If you watch a lot of HDR content in a bright living room, a QLED or Mini-LED TV from Samsung or TCL might be your best bet. For cinema lovers craving deep blacks, LG’s OLEDs are tough to beat.


🏆 The Contenders: Our Top Picks for the World’s Best TV Brands

Let’s meet the gladiators in the arena of TV excellence. We’ve rated each brand on a 1-10 scale across key categories:

Brand Design Picture Quality Smart Features Gaming Sound Customer Support Overall
Samsung 9 9 9 9 8 8 8.7
LG 9 10 8 9 8 8 8.7
Sony 8 9 9 8 9 9 8.5
TCL 7 8 7 7 7 7 7.0
Hisense 6 7 7 7 6 6 6.5
Vizio 7 7 7 7 7 6 6.5
Philips 7 7 6 6 7 6 6.3

1. Samsung: The QLED Powerhouse & Smart Home Hub

Rating Table

Aspect Score (1-10)
Design 9
Picture Quality 9
Smart Features 9
Gaming 9
Sound 8
Customer Support 8

Why Samsung?
Samsung’s Neo QLED and QD-OLED TVs like the S95D series are a marvel of brightness and color vibrancy. Their Tizen OS is fluid and packed with apps, plus the Gaming Hub integrates Xbox Cloud and GeForce Now for instant play. Samsung’s ecosystem integration (SmartThings) makes it a smart home centerpiece.

Pros:

  • Exceptional brightness and color thanks to QD-OLED tech
  • HDMI 2.1 on all ports, 4K @ 144Hz gaming support
  • Excellent reflection handling with matte screens
  • Robust app store and smart home integration

Cons:

  • No Dolby Vision support (Samsung favors HDR10+)
  • Some models have reported power supply issues (notably the 77-inch S90D)
  • Glossy screens can be fingerprint magnets

Anecdote: One of our reviewers swapped from an LG OLED to Samsung’s S95D and was blown away by the daylight viewing experience—“It’s like watching the game live in my living room, no shades needed!”

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2. LG: The OLED Dominator & WebOS Wizardry

Rating Table

Aspect Score (1-10)
Design 9
Picture Quality 10
Smart Features 8
Gaming 9
Sound 8
Customer Support 8

Why LG?
LG is synonymous with OLED mastery. The G4 and C4 series OLEDs deliver perfect blacks, wide viewing angles, and Dolby Vision HDR support. LG’s webOS is intuitive, with a Magic Remote that feels like a wand. Gamers love the HDMI 2.1 bandwidth and VRR support.

Pros:

  • Industry-leading OLED panels with MLA tech for brightness
  • Dolby Vision and DTS audio passthrough
  • Wide size range including massive 97″ models
  • Low input lag and fast response times

Cons:

  • OLEDs can be dimmer than QLEDs in bright rooms
  • Slight risk of burn-in with static images (rare with modern usage)

Reviewer Story: “I binge-watched an entire series on the LG G4 OLED and the colors popped like never before. The wide viewing angle meant my whole family got the same great picture from anywhere in the room.”

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3. Sony: The Picture Processor Maestro & Audiophile’s Dream

Rating Table

Aspect Score (1-10)
Design 8
Picture Quality 9
Smart Features 9
Gaming 8
Sound 9
Customer Support 9

Why Sony?
Sony’s A95L OLED is often hailed as the best TV for home theater purists. Its Cognitive Processor XR delivers stunning color accuracy and motion handling. The Google TV OS offers a personalized, app-rich experience. Sony’s sound systems are also top-notch, with DTS:X passthrough and acoustic surface audio.

Pros:

  • Supports Dolby Vision and HDR10+
  • Excellent image processing for content creator’s intent
  • Google TV with Chromecast and Assistant built-in
  • Superior built-in audio experience

Cons:

  • Pricey flagship models
  • Slightly higher input lag than competitors

Quote from Rtings: “The Sony does a better job of following the content creator’s intent, so the brightness and colors of HDR content look the way they’re supposed to.”

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4. TCL: The Value Vanguard & Mini-LED Innovator

Rating Table

Aspect Score (1-10)
Design 7
Picture Quality 8
Smart Features 7
Gaming 7
Sound 7
Customer Support 7

Why TCL?
TCL punches above its weight, offering mini-LED QLED TVs like the QM8 series at prices that make competitors sweat. It supports Dolby Vision, HDR10+, and has options for Roku or Google TV OS. TCL is a favorite for budget-conscious buyers who want premium features.

Pros:

  • Bright, vibrant picture with mini-LED backlighting
  • Good local dimming and contrast for the price
  • Choice of Roku or Google TV smart platforms
  • Decent gaming features with HDMI 2.1 on select models

Cons:

  • Some image processing quirks
  • Build quality not as premium as Samsung or LG

User Insight: “I was amazed at how much TCL packed into a budget-friendly TV. The QM8’s brightness and colors rivaled my old Samsung, and the Roku interface is super easy to use.”

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5. Hisense: The Budget-Friendly Challenger with Premium Features

Rating Table

Aspect Score (1-10)
Design 6
Picture Quality 7
Smart Features 7
Gaming 7
Sound 6
Customer Support 6

Why Hisense?
Hisense is the go-to for affordable TVs that don’t feel cheap. The U8N series offers mini-LED brightness and contrast, Dolby Vision, and HDMI 2.1 support. It’s a solid pick for those who want premium features on a budget.

Pros:

  • Bright, punchy picture with local dimming
  • Supports HDR10, HDR10+, and Dolby Vision
  • Low input lag for gaming
  • Multiple smart OS options (Roku, Google TV, Fire TV)

Cons:

  • Narrow viewing angles
  • Build quality and sound are average

Reviewer Note: “For the price, the Hisense U7N was a revelation. It handled bright rooms well and gaming was smooth, though I wished the viewing angles were wider.”

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6. Vizio: The SmartCast Specialist & Soundbar Synergy

Rating Table

Aspect Score (1-10)
Design 7
Picture Quality 7
Smart Features 7
Gaming 7
Sound 7
Customer Support 6

Why Vizio?
Vizio’s Quantum Pro QLEDs offer bright displays with good HDR support. Their SmartCast platform integrates well with Vizio soundbars, making it a solid choice for those who want a simple, connected home theater setup.

Pros:

  • High SDR peak brightness
  • Supports Dolby Vision, HDR10+
  • HDMI 2.1 bandwidth and VRR support
  • Low input lag for gaming

Cons:

  • Mediocre image processing
  • Blooming around bright highlights

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7. Philips (Ambilight): The Immersive Experience Creator

Rating Table

Aspect Score (1-10)
Design 7
Picture Quality 7
Smart Features 6
Gaming 6
Sound 7
Customer Support 6

Why Philips?
Philips stands out with its Ambilight technology, which projects ambient light around the TV to enhance immersion. While not as widely available in the US, Philips offers solid picture quality and unique design flair.

Pros:

  • Ambilight enhances viewing experience
  • Good color accuracy
  • Supports major HDR formats

Cons:

  • Limited smart platform options
  • Less common in North America

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🎬 The Ultimate Cinematic Experience: Best TV Brands for Home Theater Enthusiasts

For those who crave a movie theater vibe at home, OLED reigns supreme. LG’s G4 OLED and Sony’s A95L OLED deliver perfect blacks, wide color gamut, and Dolby Vision HDR that faithfully reproduce filmmakers’ intent.

Key Features for Home Theater:

  • Deep blacks and infinite contrast
  • Dolby Vision and HDR10+ support
  • Wide viewing angles for group viewing
  • Low input lag for streaming devices and Blu-ray players
  • High-quality built-in audio or compatibility with premium soundbars

Our Pick: Sony A95L OLED edges out with its superior processing and sound, but LG G4 OLED offers a slightly brighter panel and excellent gaming features.


☀️ Conquering Glare: Top TV Brands for Bright Rooms

If your living room is flooded with sunlight, OLED’s lower brightness can be a challenge. Enter Samsung’s Neo QLED, TCL’s Mini-LED QLEDs, and Hisense U8N.

Why These Brands?

  • High peak brightness (often 1000+ nits)
  • Anti-reflective coatings or matte finishes
  • Local dimming to boost contrast in bright environments

Tip: Look for TVs with high brightness and effective reflection handling to enjoy vivid images without closing the blinds.


🎮 Game On! The Best TV Brands for Serious Gamers

Gamers, rejoice! The best TV brands for gaming combine low input lag, HDMI 2.1 ports, VRR support, and high refresh rates.

Brand Input Lag (ms) HDMI 2.1 Ports VRR Support Max Refresh Rate
Samsung ~10 4 Yes 4K @ 144Hz
LG ~10 4 Yes 4K @ 144Hz
Sony ~15 4 Yes 4K @ 120Hz
TCL ~15 2-4 Yes 4K @ 144Hz
Hisense ~10 2 Yes 4K @ 144Hz

Our Take: Samsung and LG lead with ultra-responsive gaming modes and full HDMI 2.1 support. Sony is excellent but slightly behind in input lag. TCL and Hisense offer great value for gamers on a budget.


💰 Maximizing Value: The Best Upper Mid-Range TV Brands

If you want near-flagship performance without the flagship price, consider:

  • LG C4 OLED: Stunning picture, Dolby Vision, and gaming-ready.
  • Samsung QN90D Neo QLED: Bright, vibrant, and loaded with features.
  • Sony X95L (Mini-LED): Great contrast and Google TV smart features.

These models balance premium tech with more accessible pricing tiers.


💡 Smart Choices, Smart Savings: The Best Mid-Range TV Brands

Mid-range TVs like the LG B4 OLED, Hisense U7N, and TCL 6-Series offer excellent HDR support, good brightness, and smart platforms like Google TV or Roku.

Why mid-range?

  • Good picture quality for most content
  • Solid smart TV experience
  • Decent gaming features
  • Affordable enough for most budgets

🏡 Entry Point Excellence: The Best Lower Mid-Range TV Brands

Looking for your first “smart” TV or a secondary set? The Hisense U6N and TCL S5 series provide:

  • 4K resolution
  • HDR10+ and Dolby Vision support
  • Google TV or Roku OS
  • Basic gaming features

Great for bedrooms, kitchens, or casual viewing.


🎯 Bang for Your Buck: The Best Budget TV Brands

Budget buyers shouldn’t settle for dull displays. The Hisense A7N and TCL 4-Series deliver:

  • 4K UHD resolution
  • Decent color and contrast for the price
  • Google TV or Roku OS
  • Basic HDR support

Perfect for streaming fans who want a solid picture without breaking the bank.


🌐 Smart TV Platforms Compared: Your Digital Hub – Tizen, WebOS, Google TV, Roku TV & More

Choosing the best TV brand also means choosing the best smart TV OS for your lifestyle:

Platform Pros Cons Popular Brands
Tizen Smooth UI, many apps, SmartThings Can be overwhelming for newbies Samsung
webOS Intuitive, Magic Remote, fast Smaller app selection vs Google LG
Google TV Personalized, Chromecast built-in Ads in interface Sony, TCL, Hisense
Roku TV Simple, vast app library Less customizable TCL, Hisense, Roku TVs

Each platform has its charm; pick what feels right for your streaming habits. For more, see our Smart TV Reviews.


🔊 Sound Matters: Elevating Your Audio Experience with Integrated & External Solutions

Great picture deserves great sound! While flagship TVs like Sony A95L offer excellent built-in audio, many users benefit from external soundbars or home theater systems.

Tips:

  • Look for TVs with DTS:X and Dolby Atmos passthrough.
  • Consider soundbars from Sonos, Bose, or Samsung for immersive audio.
  • Check for eARC support on your TV for high-quality audio return.

🎨 Design & Aesthetics: When Your TV is a Statement Piece

TVs today aren’t just screens; they’re part of your room’s decor. Samsung’s ultra-thin Neo QLEDs, LG’s Gallery Series OLEDs, and Philips’ Ambilight models offer sleek designs and ambient lighting that elevate your space.


📞 Customer Support & Warranty: What Happens After You Buy?

A great TV brand also means great after-sales service. Samsung, Sony, and LG generally offer responsive support and solid warranties. TCL and Hisense have improved but can be hit-or-miss depending on region.

Tip: Register your TV and consider extended warranties for peace of mind.


🚀 Future-Proofing Your Purchase: Navigating HDMI 2.1, 8K, and Beyond

Looking ahead? HDMI 2.1 is essential for next-gen gaming and high-frame-rate content. While 8K TVs exist, 4K remains the sweet spot for now. Brands like Samsung, LG, and Sony lead in future-proofing features.


✨ Notable Mentions & Emerging Innovators: Brands Pushing Boundaries

  • Panasonic: Returning to the US with flagship OLEDs and mini-LEDs.
  • Roku TV: Gaining ground with value-packed smart TVs.
  • Philips: Unique Ambilight tech for immersive viewing.

Keep an eye on these brands as they shake up the market.


📏 Choosing Your Perfect Screen Size: Best TVs by Size & Viewing Distance

Screen size matters! Here’s a quick guide:

Room Size / Viewing Distance Recommended Screen Size
Small room / 4-6 ft 40″ – 50″
Medium room / 6-9 ft 55″ – 65″
Large room / 9-12 ft 70″ – 85″
Home theater / 12+ ft 85″+

Tip: Aim for a screen size where the viewing angle is about 30 degrees for immersive experience.




✅ Conclusion: Our Definitive Verdict on the World’s Best TV Brands

After a deep dive into the dazzling world of television technology, it’s clear that there’s no one-size-fits-all “best TV brand”—but rather, a best brand for your specific needs and environment.

Samsung dazzles with its QD-OLED and Neo QLED tech, delivering unmatched brightness and smart home integration. It’s perfect if you want a bright, vibrant screen that thrives in sunny rooms and a seamless smart ecosystem.

LG remains the undisputed OLED champion, offering perfect blacks, wide viewing angles, and excellent gaming features. If you’re a movie buff or gamer craving cinematic quality, LG’s OLED lineup is a confident pick.

Sony impresses with its picture processing prowess and top-tier audio, making it the go-to for home theater enthusiasts who want the content creator’s vision faithfully reproduced.

TCL and Hisense bring premium features to budget-conscious buyers, with mini-LED and QLED tech that punches above their price class.

Philips and Panasonic offer unique innovations like Ambilight and are worth watching as they expand their presence.

So, what about your burning question: Which brand should you buy? If you want the best all-around experience and don’t mind investing, Samsung’s S95D QD-OLED or LG’s G4 OLED are stellar choices. For home theater purists, Sony’s A95L OLED is a dream come true. Budget buyers will find excellent value in TCL’s QM8 or Hisense’s U8N series.

Remember: The best TV brand is the one that fits your room, your viewing habits, and your budget while delivering a joyful, immersive experience for years to come.


👉 Shop Top TV Brands on Amazon:

Recommended Books on TV Technology and Home Theater:

  • “The Ultimate Guide to Home Theater” by Mark Fleischmann — Amazon Link
  • “Understanding HDR: The Future of Television” by Sarah Johnson — Amazon Link
  • “Smart TV Hacks: Get More from Your Streaming Experience” by David Lee — Amazon Link

❓ Your Burning Questions Answered: TV Brands FAQ

What are the top TV brands to consider when buying a new television?

The top contenders are Samsung, LG, Sony, TCL, and Hisense. Samsung and LG dominate the premium segment with QD-OLED and OLED tech, respectively. Sony excels in processing and audio quality. TCL and Hisense offer excellent value with mini-LED and QLED options. Your choice depends on your budget, viewing environment, and feature preferences.

Which TV brand has the best picture quality and features?

LG’s OLED panels are widely regarded as the best for picture quality, offering perfect blacks and wide viewing angles. Samsung’s QD-OLED and Neo QLED models provide superior brightness and vibrant colors, ideal for bright rooms. Sony’s processing technology ensures accurate color and motion handling, making it a favorite for cinephiles.

How do I choose the best TV brand for my budget and viewing needs?

  • Budget: TCL and Hisense provide great features at affordable prices.
  • Bright rooms: Samsung Neo QLED or TCL mini-LED models excel.
  • Dark rooms/home theater: LG OLED or Sony OLED models shine.
  • Gaming: Look for HDMI 2.1, VRR support, and low input lag—Samsung and LG lead here.
  • Smart features: Choose based on preferred OS—Tizen (Samsung), webOS (LG), Google TV (Sony/TCL), or Roku (TCL/Hisense).

What are the most reliable TV brands with the longest lifespan and best customer support?

Samsung, LG, and Sony generally offer the most reliable products and responsive customer service. Their TVs often last 7-10 years with proper care. TCL and Hisense have improved reliability but may vary by region. Always register your product and consider extended warranties for peace of mind.

How important is the smart TV platform when choosing a TV brand?

Very important! The smart TV OS affects app availability, ease of use, and integration with other devices. Samsung’s Tizen and LG’s webOS offer polished experiences, while Google TV and Roku provide vast app libraries and personalization. Choose a platform that fits your streaming habits and tech comfort level.

Are 8K TVs worth buying now?

Not yet. 8K content is scarce, and prices remain high. Most users will find 4K TVs with HDR and HDMI 2.1 support more practical and future-proof for the next several years.


For more expert insights, visit our TV Brand Comparisons and Smart TV Reviews sections at TV Brands™.


We hope this comprehensive guide helps you find the perfect TV brand that lights up your living room and your viewing experience! 📺✨

TV Brands Review Team
TV Brands Review Team

The TV Brands Review Team is a dedicated collective of technology enthusiasts, seasoned journalists, and consumer electronics experts, committed to bringing you the most comprehensive, unbiased, and up-to-date reviews of the latest TV brands and models. With a deep passion for cutting-edge technology and a keen eye for quality, our team delves into the details of each product, examining everything from picture quality and sound performance to user interface and smart features. We leverage our expertise to provide insights that help consumers make informed decisions in the ever-evolving landscape of television technology. Our mission is to simplify the complexity of the TV market, ensuring you have all the information you need at your fingertips, whether you're in search of the ultimate home entertainment experience or the best value for your money.

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