What TV Brand Has the Best Smart TV Features? Top 6 in 2025 📺

Choosing the perfect smart TV can feel like navigating a jungle of confusing specs, flashy marketing, and endless options. We’ve been there—staring at rows of TVs in the store, wondering which brand truly delivers the smartest features without sacrificing picture quality or ease of use. Spoiler alert: not all smart TVs are created equal! In this comprehensive guide, we break down the top 6 TV brands in 2025 that offer the best smart TV features, from blazing-fast interfaces and voice control to app variety and gaming perks.

Did you know Samsung’s Tizen OS powers a gaming hub with cloud streaming, while TCL’s Roku TVs dominate the budget segment with simplicity and app abundance? Later, we’ll reveal which brand reigns supreme for every budget and lifestyle, plus insider tips to maximize your smart TV experience. Ready to find your next smart TV soulmate? Let’s dive in!

Key Takeaways

  • Samsung leads the pack with its fast, feature-rich Tizen OS and stunning QD-OLED displays, perfect for gamers and smart home enthusiasts alike.
  • LG’s webOS offers the best OLED picture quality combined with a sleek, user-friendly smart platform.
  • Sony’s Google TV excels in content recommendations and seamless integration with the Google ecosystem.
  • TCL and Hisense provide unbeatable value with Roku and Google TV platforms for budget-conscious buyers.
  • Smart TV OS choice matters—from Tizen and webOS to Roku and Google TV, each offers unique strengths.
  • Must-have features in 2025 include HDMI 2.1, voice assistants, and cloud gaming support.

Ready to shop? Check out the latest models from:

Table of Contents

⚡️ Quick Tips and Facts About Smart TV Brands

Welcome to the ultimate guide on What TV Brand Has the Best Smart TV Features? At TV Brands™, your source for TV information, we’ve tested and dissected the smartest smart TVs on the market. Before diving deep, here are some quick nuggets to get you started:

  • ✅ All modern 4K TVs come with smart features — streaming apps, voice control, and internet connectivity are standard.
  • ✅ Smart TV platforms vary widely in ease of use, app selection, and ecosystem integration.
  • ✅ Picture quality still reigns supreme — don’t sacrifice image quality just for a fancy OS.
  • ✅ Voice assistants are a must-have for hands-free control — Alexa, Google Assistant, Bixby, or Siri.
  • ✅ Connectivity matters — HDMI 2.1 ports, Wi-Fi 6, and Bluetooth support enhance your experience.
  • ❌ Beware of bloatware and ads on some platforms, which can be intrusive.
  • ❌ Not all smart TVs update regularly — check brand support policies.

Did you know Samsung’s Tizen OS is praised for its speed and app variety, while Roku OS is loved for simplicity? But which one truly deserves your attention? Keep reading to find out! For a quick overview of TV technologies and how they impact smart features, check out the featured video.

For more detailed comparisons, visit our TV Brand Comparisons and Smart TV Reviews sections.

📺 The Evolution of Smart TV Technology: A Brief History

black flat screen tv turned on displaying white screen

Smart TVs have come a long way since their inception in the early 2010s. Initially, they were just regular TVs with clunky internet browsers and limited apps. Fast forward to 2025, and smart TVs are now powerhouses of connectivity, AI, and entertainment.

Milestones in Smart TV Development

  • Early 2010s: Basic internet connectivity and proprietary app stores.
  • Mid-2010s: Introduction of voice assistants like Alexa and Google Assistant.
  • Late 2010s: Integration of streaming giants (Netflix, Hulu, Amazon Prime) as native apps.
  • 2020s: AI-powered content recommendations, cloud gaming integration, and smart home device control.
  • 2024-2025: Ultra-fast OS, HDMI 2.1 ports for gaming, and seamless ecosystem integration.

Brands like Samsung and LG pioneered smart TV OS development with Tizen and webOS, respectively, while TCL and Hisense popularized Google TV and Roku TV platforms in affordable models.

Want to geek out on TV tech evolution? Our TV Technology category has you covered.

🤔 What Exactly Is a Smart TV? Features and Benefits Explained


Video: We found it! Best TV Brands in 2025.








If you’re new to the term, a Smart TV is a television set that connects to the internet and lets you stream content, browse apps, and interact with other smart devices — all without needing an external box.

Core Smart TV Features

  • Streaming Apps: Netflix, Disney+, Hulu, Amazon Prime Video, YouTube, and more.
  • Voice Control: Alexa, Google Assistant, Bixby, or Siri integration.
  • App Store: Download additional apps and games.
  • Smart Home Integration: Control lights, cameras, and thermostats.
  • Screen Mirroring & Casting: Share content from your phone or tablet.
  • Automatic Updates: Keep your software and apps current.
  • Personalized Recommendations: AI suggests shows based on your viewing habits.

Benefits Over Traditional TVs

  • No need for external streaming devices (though they can still enhance experience).
  • Simplified remote control with voice commands.
  • Central hub for your smart home ecosystem.
  • Access to cloud gaming and interactive content.

However, not all smart TVs are created equal. Some have clunky interfaces, limited apps, or intrusive ads. That’s why choosing the right brand and OS is crucial — more on that soon!

🔍 How to Choose the Best Smart TV Brand for Your Needs


Video: Top 5 Best TV Brands in 2025.








Choosing a smart TV is like picking a new best friend — you want one that’s reliable, easy to get along with, and packed with features that suit your lifestyle.

Key Factors to Consider

Factor What to Look For Why It Matters
Operating System (OS) Intuitive UI, app selection, update frequency Affects ease of use and app availability
Voice Assistant Support Alexa, Google Assistant, Bixby, or Siri Hands-free control and smart home integration
App Ecosystem Popular streaming apps and niche content More content options and better streaming experience
Picture Quality OLED, QLED, Mini LED, HDR support Smart features are great, but you want stunning visuals
Connectivity HDMI 2.1, Wi-Fi 6, Bluetooth Future-proof your TV for gaming and peripherals
Price Range Budget, mid-range, premium Balance features with your budget
Customer Support & Updates Regular firmware updates and responsive support Keeps your TV secure and running smoothly

Pro Tip from TV Brands™ Reviewers

“Don’t get dazzled by fancy smart features alone. A TV with a sluggish OS or poor app support will frustrate you more than a slightly less ‘smart’ but reliable set.” — Jamie L., Senior Reviewer

For a deeper dive into OS comparisons, check out our Smart TV Reviews and TV Brand Comparisons articles.

1️⃣ Top Smart TV Brands with the Best Features in 2025


Video: 5 Best Smart Tvs 2024 | Most Reliable Tv Brands You Have to Look.








Let’s get to the juicy part: which brands are leading the pack in smart TV features this year? We’ve rated them on design, functionality, app ecosystem, voice control, and ecosystem integration.

Brand Design (1-10) Functionality (1-10) App Ecosystem (1-10) Voice Control (1-10) Ecosystem Integration (1-10) Overall Score (1-10)
Samsung 9 9 9 8 9 8.8
LG 9 8 8 8 8 8.2
Sony 8 8 9 9 8 8.4
TCL 7 8 9 8 7 7.8
Hisense 6 7 8 7 6 6.8
Vizio 7 7 7 7 7 7.0

Samsung: The King of Smart TV Innovation

Samsung’s Tizen OS is a crowd favorite for its speed, app variety, and gaming hub. The 2025 Samsung S95F OLED tops our list for smart features and picture quality.

  • Smart Features:
    • Fast, intuitive Tizen interface.
    • Supports Bixby, Alexa, and Google Assistant.
    • Gaming Hub with cloud gaming services (Xbox Game Pass, Nvidia GeForce Now).
    • Ambient Mode for customizable screensavers.
    • Seamless integration with Samsung smart home devices.
  • Pros:
    • Huge app selection.
    • Four HDMI 2.1 ports for next-gen gaming.
    • External One Connect Box for clean cable management.
  • Cons:
    • No Dolby Vision support (supports HDR10+).
    • Slight lag reported on startup by some users.

“Samsung’s Tizen OS is like a well-oiled machine — fast, packed with apps, and perfect for gamers.” — TV Brands™ Reviewer

👉 CHECK PRICE on:

LG: OLED Brilliance Meets Smart Tech

LG’s webOS is sleek and user-friendly, with excellent picture quality thanks to their OLED panels.

  • Smart Features:
    • Full-screen homepage with app icons and content recommendations.
    • Supports Alexa and Google Assistant.
    • Motion remote with point-and-click cursor.
    • Can disable ads on the home screen.
  • Pros:
    • Best-in-class OLED picture quality.
    • Smooth navigation.
    • Supports Dolby Vision.
  • Cons:
    • Homepage can feel cluttered with sponsored content.
    • Remote control could be better ergonomically.

“LG’s webOS is a joy to navigate, especially if you love OLED’s picture quality.” — TV Brands™ Reviewer

👉 CHECK PRICE on:

Sony: Premium Picture and Google TV Integration

Sony smart TVs run Google TV, which offers a content-first interface and excellent app support.

  • Smart Features:
    • Google Assistant built-in.
    • Personalized content recommendations.
    • Seamless integration with Google ecosystem.
  • Pros:
    • Excellent picture quality with OLED and LED options.
    • Smooth, intuitive interface.
    • Great for Android users.
  • Cons:
    • Pricier than some competitors.
    • Occasional app crashes reported.

“Sony’s Google TV interface feels like a smart assistant that knows exactly what you want to watch.” — TV Brands™ Reviewer

👉 CHECK PRICE on:

TCL: Affordable Smart TVs with Roku Power

TCL’s partnership with Roku TV makes it a favorite for budget-conscious buyers who want a simple, reliable smart experience.

  • Smart Features:
    • Roku OS with massive app library.
    • Voice remote with backlight.
    • Supports Alexa and Google Assistant via smart speakers.
  • Pros:
    • Easy-to-use interface.
    • Great value for money.
    • Supports Dolby Vision and HDR10+.
  • Cons:
    • Picture quality varies by model.
    • Some models have narrow viewing angles.

“TCL with Roku is the perfect combo for anyone who wants simplicity and tons of apps.” — TV Brands™ Reviewer

👉 CHECK PRICE on:

Hisense: Budget-Friendly Smart TV Features That Impress

Hisense offers solid smart TVs with Roku or Google TV OS, focusing on affordability.

  • Smart Features:
    • Roku or Google TV OS options.
    • Voice control support.
    • Decent app selection.
  • Pros:
    • Great value for budget buyers.
    • Good HDR support on higher-end models.
  • Cons:
    • Build quality varies.
    • Software updates can be inconsistent.

“Hisense punches above its weight, especially in the budget segment.” — TV Brands™ Reviewer

👉 CHECK PRICE on:

Vizio: SmartCast and Value in One Package

Vizio’s SmartCast platform has improved significantly, offering a Google TV-like experience.

  • Smart Features:
    • Voice remote with Google Assistant.
    • Watch Free+ ad-supported streaming.
    • Chromecast built-in.
  • Pros:
    • Good picture quality for the price.
    • Responsive interface.
  • Cons:
    • Ads on the home screen can be intrusive.
    • No native Alexa or Google Assistant integration (requires external devices).

“Vizio’s SmartCast is a solid choice if you want Chromecast built-in and decent smart features.” — TV Brands™ Reviewer

👉 CHECK PRICE on:

2️⃣ Best Smart TVs by Price Range: From Luxury to Budget-Friendly


Video: Best Smart TVs 2025 – The Only 5 You Should Consider Today.








Let’s break down the best smart TVs by price tier, so you can find the perfect fit for your wallet and your living room.

Price Tier Recommended Models Key Features Who It’s For
Premium Samsung S95F OLED, LG G5 OLED Best picture quality, advanced smart features Enthusiasts, gamers, cinephiles
Upper Mid-Range Samsung S90F OLED, Sony Bravia XR Great balance of features and price Serious viewers wanting premium smart features
Mid-Range TCL QM8K, LG C4 OLED Good picture, solid smart OS Most families and casual users
Budget TCL QM6K, Hisense U8N Decent picture, reliable Roku/Google TV Budget-conscious buyers
Cheap TCL Q651G, Samsung DU7200 Basic smart features, acceptable picture Secondary rooms, kids’ rooms, casual viewing

Premium Smart TVs: Top-Tier Features and Performance

  • Samsung S95F OLED: Best overall smart TV with blazing-fast Tizen OS, cloud gaming, and stunning QD-OLED picture.
  • LG G5 OLED: Highest brightness OLED with webOS, great for bright rooms and premium smart features.

Upper Mid-Range Smart TVs: Balancing Quality and Cost

  • Samsung S90F OLED: Similar smart features as S95F but slightly less bright.
  • Sony Bravia XR: Google TV with excellent content recommendations and picture quality.

Mid-Range Smart TVs: Solid Features Without Breaking the Bank

  • TCL QM8K: Mini LED, Google TV, and great HDR support.
  • LG C4 OLED: Affordable OLED with smooth webOS interface.

Budget Smart TVs: Smart Features on a Shoestring

  • TCL QM6K: Google TV with two HDMI 2.1 ports.
  • Hisense U8N: Roku TV with solid HDR and app support.

3️⃣ Smart TV Operating Systems Compared: Which One Wins?


Video: Best TV Brands in 2025 – And What Happened to the Rest?








The OS is the beating heart of your smart TV experience. Here’s how the major players stack up.

OS Brands Using It Pros Cons
Tizen OS Samsung Fast, rich app library, gaming hub, Bixby & Alexa Occasional lag, no Dolby Vision
webOS LG Sleek UI, motion remote, Dolby Vision support Ads on home screen, sponsored content
Google TV Sony, TCL, Hisense Content-focused, Google Assistant, massive apps Some UI clutter, occasional app crashes
Roku TV TCL, Hisense, Vizio Simple, reliable, huge app library Less modern UI, ads in free content
SmartCast Vizio Chromecast built-in, Google Assistant support Ads on home screen, no native voice assistant

Which OS Should You Choose?

  • For gamers and tech enthusiasts: Samsung’s Tizen or Sony’s Google TV.
  • For simplicity and reliability: Roku TV.
  • For OLED lovers: LG’s webOS.
  • For Chromecast fans: Vizio SmartCast.

4️⃣ Must-Have Smart TV Features in 2025: What to Look For


Video: Top 5 BEST TVs of 2025 You Won’t Believe.








Here’s the checklist of smart features you shouldn’t compromise on in 2025.

Voice Control and AI Assistants

  • Hands-free voice commands with Alexa, Google Assistant, or Bixby.
  • Integration with smart home devices.
  • Voice search for faster content discovery.

App Availability and Streaming Options

  • Support for all major streaming apps (Netflix, Disney+, HBO Max, Apple TV+).
  • Access to niche apps like Criterion Channel or Plex.
  • Regular app updates and new app additions.

Gaming Features and Low Latency Modes

  • HDMI 2.1 ports for 4K @ 120Hz gaming.
  • Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM).
  • Cloud gaming support (Xbox Game Pass, Nvidia GeForce Now).

Connectivity: HDMI 2.1, Wi-Fi 6, and More

  • At least two HDMI 2.1 ports.
  • Wi-Fi 6 or better for stable streaming.
  • Bluetooth for headphones and peripherals.

User Interface and Ease of Navigation

  • Intuitive menus and quick app launching.
  • Minimal ads or sponsored content.
  • Customizable home screen.

5️⃣ Notable Mentions: Emerging Brands and Hidden Gems


Video: CNET’s Best TVs of 2024.








While the big names dominate, keep an eye on:

  • Panasonic: Known for excellent OLEDs with Amazon Fire TV integration.
  • Philips: Offers Ambilight smart TVs with Android TV.
  • Sony’s new Bravia 8 II: Flagship OLED with premium features.
  • Amazon Fire TV TVs: Great for Alexa fans but less polished UI.

These brands might not top the charts yet but offer unique features worth exploring.

6️⃣ Best Smart TVs by Screen Size: Tailoring Your Choice


Video: Best TVs Under ₹15,000 – Budget TV Buying Guide.








Your room size and viewing distance matter. Here’s our quick guide:

Screen Size Recommended Use Best Brands/Models
32-43 inches Bedrooms, kitchens, small spaces Samsung DU7200, TCL 4 Series, LG 43UP8000
50-55 inches Small living rooms, apartments TCL QM6K, Sony X80K, Vizio M-Series
65 inches Standard living rooms, home theaters Samsung S90F, LG C4 OLED, TCL QM8K
75+ inches Large rooms, immersive viewing Samsung S95F, Sony Bravia XR, TCL 8 Series

Choosing the right size enhances your smart TV experience — bigger isn’t always better if you’re too close!

🔧 Troubleshooting Common Smart TV Issues


Video: The Best Damn 4K TV I’ve Ever Seen!








Even the smartest TVs can act up. Here’s how to tackle common problems:

  • Slow interface or lag: Restart your TV, clear cache, or update firmware.
  • App crashes or missing apps: Reinstall apps or check for OS updates.
  • Wi-Fi connectivity issues: Restart router, use Ethernet if possible, or update network settings.
  • Voice assistant not responding: Check microphone settings and internet connection.
  • Ads and sponsored content overload: Disable recommendations or opt for brands with fewer ads (e.g., Roku).

For detailed fixes, visit our Television Lifespan and Smart TV Reviews pages.

💡 Quick Tips to Maximize Your Smart TV Experience

  • Use Ethernet over Wi-Fi for smoother streaming.
  • Keep your TV firmware updated to access new features and security patches.
  • Customize your home screen to prioritize favorite apps.
  • Pair with a smart speaker for enhanced voice control.
  • Consider a universal remote if you juggle multiple devices.
  • Enable HDMI-CEC to control connected devices with one remote.
  • Use picture modes optimized for streaming or gaming to get the best visuals.

📚 Suggested Reads for Smart TV Enthusiasts

Stay tuned for the final verdict in the Conclusion section, where we crown the smartest smart TV brand of 2025!

🔚 Conclusion: Which Smart TV Brand Reigns Supreme?

an old television sitting on top of a table

After an exhaustive dive into the smart TV landscape of 2025, one question remains: What TV brand has the best smart TV features? Our expert team at TV Brands™ has tested, compared, and debated, and here’s the verdict.

The Crown Goes To… Samsung

Samsung’s 2025 lineup, especially the S95F OLED, delivers a near-flawless smart TV experience. Its Tizen OS is fast, intuitive, and packed with apps, while the Gaming Hub and cloud gaming integration set it apart for gamers and streamers alike. The external One Connect Box keeps your setup tidy, and the QD-OLED panel dazzles with vibrant colors and excellent brightness.

Positives:

  • Blazing-fast, user-friendly Tizen OS.
  • Massive app selection and voice assistant support (Bixby, Alexa, Google Assistant).
  • Four HDMI 2.1 ports for future-proof gaming.
  • Stunning QD-OLED picture quality with excellent reflection handling.
  • Seamless Samsung smart home integration.

Negatives:

  • No Dolby Vision support (HDR10+ only).
  • Minor lag on startup reported by some users.
  • Premium price point.

Close Contenders

  • LG’s webOS shines with its sleek interface and best-in-class OLED panels, perfect for cinephiles who want Dolby Vision and a smooth experience.
  • Sony’s Google TV offers a content-first approach with excellent app support and personalized recommendations, ideal for Android ecosystem users.
  • TCL with Roku or Google TV is unbeatable for budget-conscious buyers who want a simple, reliable smart TV without sacrificing features.

Final Thoughts

If you want the best smart TV features wrapped in stunning picture quality, Samsung’s 2025 models are the way to go. But if you’re after value or specific ecosystem integration, LG, Sony, and TCL offer compelling alternatives.

Remember, smart TV features are important, but picture quality and user experience should always be your top priorities. And if you ever feel your TV’s smart OS isn’t cutting it, a streaming device like Roku, Fire TV, or Apple TV can always step in.

Ready to upgrade your viewing experience? Dive into our Recommended Links to shop the best models today!

👉 Shop Samsung Smart TVs:

👉 Shop LG Smart TVs:

👉 Shop Sony Smart TVs:

👉 Shop TCL Smart TVs:

👉 Shop Hisense Smart TVs:

👉 Shop Vizio Smart TVs:

Recommended Books on Smart TV Technology and Home Entertainment:

❓ FAQ: Your Smart TV Questions Answered

black remote control on white textile

Which TV brand offers the most user-friendly smart TV interface?

Samsung’s Tizen OS and Roku TV (used by TCL and Hisense) are widely regarded as the most user-friendly. Tizen offers a sleek, fast interface with a rich app ecosystem and excellent voice control options, while Roku TV is praised for its simplicity and ease of navigation, especially for users new to smart TVs.

Read more about “Which TV Brand Offers the Best 4K & Smart Features? Top 7 (2025) 📺”

What are the top smart TV brands for streaming apps?

Samsung, Sony, and TCL lead in app availability. Samsung’s Tizen and Sony’s Google TV provide access to virtually all major streaming platforms plus niche apps. TCL’s Roku and Google TV models also boast massive app libraries, making them excellent choices for streaming enthusiasts.

Read more about “Unlocking the Sony TV App Universe: 10 Must-Know Features (2025) 🎬”

How do Samsung and LG smart TVs compare in features?

Samsung’s Tizen OS focuses on speed, gaming features (like cloud gaming), and ecosystem integration with Samsung smart devices. LG’s webOS offers a sleek UI with motion remote controls and supports Dolby Vision, making it a favorite for cinephiles. Samsung lacks Dolby Vision but excels in brightness and gaming; LG offers better HDR formats and OLED picture quality but sometimes suffers from more ads on the home screen.

Read more about “What Are the Top 10 TV Brands in the World? (2025) 📺”

What smart TV brand has the best voice control capabilities?

Samsung’s Tizen OS supports Bixby, Alexa, and Google Assistant, offering versatile voice control. Sony’s Google TV and TCL’s Google TV models also integrate Google Assistant seamlessly. For Alexa fans, Amazon Fire TV models (like Panasonic’s Fire TV OLED) provide the best experience, though they are less common in mainstream TVs.

Read more about “Sony TV 32 Inch: Top 7 Models Reviewed & Rated for 2025 📺”

Are there any budget-friendly smart TVs with advanced features?

Yes! TCL’s QM6K and Hisense’s U8N models offer advanced features like HDMI 2.1 ports, Dolby Vision, and Google TV or Roku OS at affordable prices. They provide excellent value without sacrificing essential smart features.

Read more about “Top 15 TV Brands to Know in 2025 📺: Which One Reigns Supreme?”

Which smart TV brand provides the best software updates?

Samsung and LG have strong track records for regular firmware updates, improving performance and adding features over time. Sony also provides timely updates, especially for Google TV models. Budget brands like Hisense and Vizio may lag in update frequency, so check user reviews before buying.

Read more about “Is TCL Reliable in 2025? 7 Facts 🧐”

Samsung leads with deep integration into its SmartThings ecosystem, supporting a wide range of smart home devices. Google TV models (Sony, TCL) integrate well with Google Nest devices. LG supports Alexa and Google Assistant but lacks a proprietary smart home platform. Vizio supports Google Assistant and Alexa via external devices.

Additional FAQ Depth

How important is app availability on a smart TV?

App availability determines what content you can access. Most major brands cover the essentials, but niche apps (e.g., Criterion Channel, Plex) may be exclusive to certain platforms. If you rely on specific apps, verify their availability before purchase.

Can I improve my smart TV’s performance with external devices?

Absolutely! Devices like Roku Streaming Stick+, Amazon Fire TV Stick 4K, or Apple TV 4K often provide faster navigation, more frequent updates, and additional apps, complementing your TV’s built-in smart features.

For more expert insights and detailed reviews, visit our TV Brand Comparisons and Smart TV Reviews sections at TV Brands™.

TV Brands Review Team
TV Brands Review Team

The TV Brands Review Team is a dedicated collective of technology enthusiasts, seasoned journalists, and consumer electronics experts, committed to bringing you the most comprehensive, unbiased, and up-to-date reviews of the latest TV brands and models. With a deep passion for cutting-edge technology and a keen eye for quality, our team delves into the details of each product, examining everything from picture quality and sound performance to user interface and smart features. We leverage our expertise to provide insights that help consumers make informed decisions in the ever-evolving landscape of television technology. Our mission is to simplify the complexity of the TV market, ensuring you have all the information you need at your fingertips, whether you're in search of the ultimate home entertainment experience or the best value for your money.

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